The B2A Principle™: The Secret of Finishing First

For over 40 years, a top-secret tool has been wielded by the best athletes and corporate leaders in the world. With this confidential success principle of managing their performances, records have been shattered and dreams have turned into reality. The B2A Principle™ is an integral part of the potent S.C.O.R.E.^® Success System. Now let this simple application be revealed.

We’ve been taught at an early age that to reach any destination in life you must go from point A to point B. Champions that I’ve personally coached, however, use a different approach that has proved successful.

Every Vision and goal for all my clients has been reverse engineered chronologically from point B back to the starting point A. This meticulous process ultimately illuminates a pathway to walk on from A to B. That’s the essence of B2A—Begin with the end in mind, then engineer the steps backward to the present moment.

Let’s say you want to lose 25 pounds in four months. When this arbitrary date is reached you will weigh 200 pounds. By starting with the end result in mind and reversing what you will do the day before it occurs, and then the week before and the month before, it ensures you will stay on track until the goal is complete.

Now with an imagined, illuminated pathway like a runway at an airport at night, your Self-discipline (the “S” in S.C.O.R.E.^®) will be locked in place. You will have concrete milestones acting as mile markers for your weight-loss journey.

If you fall off the pathway for any reason, it’s still illuminated for you to find your way back.

S.C.O.R.E.^® and B2A in Action: Examples from the Zone

Sales: The Fortune 500 Closer

A financial advisor I coached once envisioned doubling his high-net-worth client base in 12 months. We B2A’d this dream: starting from the Vision of signing the 100th ideal client, we worked backward—identifying key strategic partnerships, refining scripts, and scheduling high-impact meetings. With each step, he increased his Concentration (C) and narrowed his focus. The result? A 300% improvement in results—because the end goal was crystal clear and each day had purpose.

Business: The Entrepreneur’s Blueprint

A tech entrepreneur came to us frustrated, overwhelmed, and stuck. He wanted to “dominate his niche within 18 months.” Through the B2A Principle™, we restructured his strategy starting from the image of an award-winning product launch. Each previous quarter had mapped tasks: branding, product dev, user testing. His Optimism (O) surged—he could see success, measure it, and feel it. He slept better. Delegated better. Delivered better. He was in the Zone.

Athletics: The Big League Dreamer

Before Frank Thomas entered the Hall of Fame, he visualized it. With the B2A process, every season, every at-bat, and every training session aligned with the Vision. By the time he stood in Cooperstown, he’d already been there in his mind. Visualization and Relaxation (R), both hallmarks of the S.C.O.R.E.^® System, allowed him to block distractions and perform in the Zone. He didn’t chase results—he followed a pre-lit pathway he designed backwards from his dream.

Use the B2A Principle™ for speeches, meetings, important phone calls and any other performance that you desire. Just before I give a speech on stage in front of thousands in the audience, I think, “What do I want these people to think once they are alone in their car driving home?” Try this before your next meeting. Ask yourself, “What do I want these people to think and ultimately do after this meeting is over?”

Remember: in the S.C.O.R.E.^® System, every performance has three time phases—pre-performance, performance, and post-performance. The B2A Principle™ is the pre-performance master tool. It ensures you always finish first—because in your mind, you already have.

The B2A Principle™ has been utilized effectively in over 50 industries for conventions, meetings and sales calls and it’s been wielded by athletes from 10 professional sports and every amateur sport. With the B2A roadmap in hand, and S.C.O.R.E.^® fueling your mindset, you’re already halfway to the Zone.

“Hmmm…what do I want you to think and do once you put down this article?”

Be in the Zone!™