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Empowering Excellence. Transforming Lives.

Since 1974, Jim Fannin, founder of ZoneCoach®, has been committed to changing the lives of his clients for the better. His passion for coaching is unmatched by anyone in the history of mental performance. He is driven by the promise he made to his mother before her passing — to take the S.C.O.R.E.® System to the four corners of the world and help as many people as possible.

Our Commitment

“For 50 years I spent my life in the trench of peak performance. I have thoroughly enjoyed helping the best of the best reach their pinnacle of success in life, business or sports. My phone bill reflected 6000 minutes of usage a month. In fact, it still does. My clients access to me has been and still is 24-7. Now that commitment is reflected in our certified ZoneCoaches. They are relentless in their pursuit in only one thing – your success.”
– Jim Fannin

Our Core Beliefs

  1. You Have a S.C.O.R.E.® Level
    Every thought you have falls under one of the five markers of the S.C.O.R.E.® System. At any given time you have a high or low level of Self-discpline, Concentration, Optimism, Relaxation and Enjoyment. The levels of these markers will determine your overall mindset.

  2. A High S.C.O.R.E.® Level attracts the Zone
    When all markers are balanced at a high level, a chemical concoction is released into the bloodstream that manifests the Zone mindset. This is all proven in research done in 1974. The Zone is just as physical as it is mental.

  3. The best in the world manage and influence thoughts
    In order to produce the results that you want, you must be a world-class decision maker. A heightened awareness of your thoughts will bring you solutions when challenges arrive.
  4. You have untapped potential
    Knowledge alone isn’t enough to effect change. We emphasize actionable strategies and tools that individuals can apply in their daily lives, ensuring that every insight translates into tangible progress.

  5. You are an integral part of something greater than yourself
    No one achieves greatness in isolation. We foster a supportive, motivated community and team of individuals all striving toward their best selves. Together, we share successes, challenges, and the journey of continuous improvement.

  6. You possess free will over your thoughts
    This is good news and bad news. While you may not have direct influence on your thoughts, you have the power to change your thoughts.

Frequently Asked Questions

What Is the S.C.O.R.E.® Success System?
The S.C.O.R.E.® Success System is a thought management system composed of 5 individual pillars that are innate to all individuals -(Self-Discipline, Concentration, Optimism, Relaxation and Enjoyment). It is the only proven formula to attract the peak performance Zone state.
Who can benefit from the S.C.O.R.E.® System?
The S.C.O.R.E.® Success System is for everyone. Regardless of age, sex, ethnicity, vocation or skill.
Why haven’t I heard of Jim Fannin or ZoneCoach®?
Jim Fannin and ZoneCoach® have been performance secrets for elite athletes and executives, shared through word-of-mouth among high achievers rather than widespread public promotion. He has been an edge in the pocket of the best in the world for six decades.
Who can benefit from a ZoneCoach®?
Anyone looking to improve their mindset, overcome challenges, or enhance performance in sports, business, or personal life can benefit from working with a ZoneCoach®.
Can the S.C.O.R.E.® System be customized for different goals?
Yes. The principles of the System can be tailored to suit individual objectives, whether it’s improving health, achieving career milestones, maximizing athletic performance, boosting GPA or even enhancing relationships.
Why is achieving the “Zone” important?
The “Zone” is the perfect synergy between mind and body that allows you to perform at your best with complete focus, confidence, and ease, making even challenging tasks feel effortless. This mindset produces super learning, super healing and super performing in all you do in every phase or facet of your life
Is the S.C.O.R.E.® System only for athletes?
No, S.C.O.R.E.® is for anyone who wants to perform at their best, whether in business, education, parenting, or any other area of life.

YOUR SUCCESS IS OUR ONLY MISSION

Start Your Journey

Whether you’re looking to elevate your athletic performance, advance your career, or enrich your personal life, the S.C.O.R.E.® System will get you there. With a 15 minute investment, we’ll help you identify your current challenges and outline a customized roadmap towards your success.
Your peak performance isn’t just a destination—it’s a way of life. Let’s embark on your transformative journey together.