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Golf

World’s # 1 Proprietary Mental Performance System

Backed By: World’s #1 Golfer | 30 PGA Tour Wins

Golf Assessment

Do you think like a golf champion?

How do your thoughts compare to those of a former World’s #1 Professional golfer? Take our proprietary golf assessment and uncover the missing links in your performance that separate the best golfers on the course from the rest. Challenge your mindset and see if you have what it takes to think like the best!
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Golf accomplishments

  • Former World #1 PGA Tour Player
  • 15 Pro Golfers to First Tour Victory
  • LPGA Major Champion
  • Youngest PGA Tour Qualifier
  • PGA Tour Rookie of The Year
  • LPGA Major Championship
  • NCAA All-Americans
  • 3 NCAA National Champions
  • 12 Time Big 10 Champion
  • World’s # 1 Golf Instructor
  • Senior PGA Pro Player of The Year

How S.C.O.R.E.® Applies to Golf

The best golfers in the world have elite mindsets. The S.C.O.R.E.® System, developed by Jim Fannin, has helped world-class golfers master their mental performance by optimizing the five key markers of peak performance: Self-Discipline, Concentration, Optimism, Relaxation, and Enjoyment.

Self-Discipline

Build a Winning Routine

Self-discipline in golf isn’t just about practice—it’s about having a clear Vision of your game and committing to the habits that lead to success. With the S.C.O.R.E.® System, you’ll learn how to:

  • Set specific, measurable goals for every round and practice session.

  • Develop a repeatable pre-shot and post-shot routine for consistency.

Concentration

Laser-Focus on Every Shot

Every golfer knows that one lapse in focus can cost you strokes. The best players maintain intense concentration on the task at hand while blocking out distractions. The S.C.O.R.E.® System teaches you how to:

  • Block out distractions and stay locked in on your target.
  • Avoid overthinking and trust your instincts under pressure.

Optimism

Confidence That Never Wavers

Doubt and frustration can derail even the most skilled golfers. Champions expect success before they even step onto the course. With the S.C.O.R.E.® System, you’ll develop:

  • An unshakable belief in your ability, no matter the situation.

  • A mindset that focuses on the NEXT! shot.

Relaxation

Play Loose, Stay in Control

Tension and nerves can sabotage your swing, causing mis-hits and poor decisions. The ability to stay calm under pressure is what separates elite golfers from the rest. The S.C.O.R.E.® System will teach you how to:

  • Maintain composure and release tension from your swing.

  • Keep a smooth, rhythmic swing—even when the stakes are high.

Enjoyment

Love the Game, Love the Process

When you enjoy what you’re doing, you perform better—it’s that simple. The S.C.O.R.E.® System helps you rediscover the fun in golf so you can:

  • Stay positive and energized, even in challenging rounds.
  • Enjoy the journey of improvement while striving for greatness.
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Charles Howell III

3X PGA Tour Winner; Former Top 25 Golfer
“ZoneCoach® Jim Fannin helped me win my first professional golf tournament. I was definitely in the Zone!”

Luke Donald

Former #1 Golfer; 5X PGA Tour Winner
“Since the end of 2003, I’ve significantly improved the mental approach to my golf game with Jim Fannin. Thanks to the S.C.O.R.E.® System, I’m now a top 10 player in the world.”

Mike Small

NCAA Coach of the Year; Head Golf Coach, University of Illinois
“For over ten years, Jim Fannin has had a major influence on University of Illinois men’s golf. With his tools and techniques, he has been an integral part of my personal success and my Illinois team winning twelve Big 10 championships and an NCAA runner-up, while producing 22 All-Americans and two NCAA Champions.”

Jim Hardy

Golf Digest Top 50; Golf Magazine Top 100
“There is not a better business, sports, or life coach than Jim Fannin.”

Brian Mogg

Golf Magazine Top 100 Instructors
“I’ve conducted over 50 Golf in the Zone™ Schools alongside Jim Fannin. I’ve learned something new every time. It’s been truly amazing.”

Frank Nobilo

PGA Tour Winner; Former Top 25 Golfer; Golf Channel/CBS Analyst
“ZoneCoach® Jim Fannin coached me as a player. He’s the real deal. His S.C.O.R.E.® System works.”

John Cook

11X PGA Tour Winner; Former Top 10 Golfer
“After spending time with Jim Fannin and learning the S.C.O.R.E.® System, I knew I was ready to win, and the next tournament, I did. My first PGA victory was surreal and hard to explain.”

Matt Goggin

PGA Tour Player; Former Top 50 Golfer
“ZoneCoach® Jim Fannin is the best of the best. Period.”

    Online Course

    Unlock the secrets of golf peak performance with Golf in the Zone™, an immersive audio course designed by Jim Fannin, America’s ZoneCoach®. Jim has personally coached PGA Tour winners, NCAA coach of the year, the top golf instructors in the world, and the former #1 golfer in the world. Learn how to master your golf mental game in the same way that Jim taught his personal clients. It’s time to get more disciplined, focused, confident, relaxed, and passionate about the game of golf.
    • Cognitive Behavioral Tools to elevate performance
    • Visualization techniques
    • Pre-performance routines
    • Post-performance evaluation tools
    Register For The Course

    One-On-One Coaching

    Mastering the physical game of golf is only half the battle—true champions train their minds just as rigorously as their swings. Our Blueprint coaching program creates a roadmap towards success that instills golfers with unshakable confidence, laser focus, and the ability to stay calm under pressure, just like the world’s best players. Whether you’re a weekend warrior or a touring pro, we’ll equip you with the proven cognitive behavioral tools of the S.C.O.R.E.® System to think like a champion and consistently perform at your peak.
    Consult with Your Coach

    Team Coaching

    ZoneCoach® empowers high school and university golf teams to achieve peak performance through the proven S.C.O.R.E.® System. Our coaching is tailored to each player’s unique mental needs while aligning the entire team with a collective Zone mindset for consistency, confidence, and peak execution. By optimizing mental preparation, focus, and resilience, we ensure every player thrives under pressure while fostering a championship culture of excellence and enjoyment.
    Schedule a Call with Your Coach

    From The Blog

    Unlock Peak Performance in Your Mental Golf Game Now

    Your mental golf game is more than just a game of hitting a ball into a hole; it’s a battle against oneself, the course, and the elements. In the pursuit of excellence on the green, athletes often find themselves struggling with mental blocks, inconsistency, and performance anxiety.
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