Skip to main content

Baseball

World’s # 1 Proprietary Mental Performance System

5 MLB MVPs | 3 HALL OF FAMERS | 29 MLB ALL-STARS

Baseball Assessments

Do you think like a baseball champion?

How do your thoughts compare to that of an MLB Hall of Famer? Take one of our proprietary baseball assessments and uncover the missing links in your performance that separate the greatest players on the diamond from the rest. Do you think like MLB Gold Glove award winners? Do you think like MLB Silver Slugger Award Winners? Do you think like former Cy Young Award Winners? Challenge your mindset and see if you have what it takes to think like the best!
Pitching Assessment
Hitting Assessment
Fielding Assessment

Baseball accomplishments

  • 5 MVPs
  • 3 Hall of Famers
  • 29 MLB All-Stars
  • 4 MLB Cy Young recipients
  • Gold Glove (every position)
  • Silver Slugger (every position)
  • MLB Manager of the Year Award
  • 3 MLB Batting Champions

How S.C.O.R.E.® Applies to Baseball

The best baseball players in the world have the best mindsets. The S.C.O.R.E.® System, developed by Jim Fannin, has helped the best hitters, pitchers, and fielders in the history of baseball master their mental performance by optimizing the five key markers of peak performance: Self-Discipline, Concentration, Optimism, Relaxation, and Enjoyment.

Self-Discipline

Build Championship Habits

Self-discipline in baseball isn’t just about showing up—it’s about having a clear Vision for success and committing to the daily habits that make greatness inevitable. With the S.C.O.R.E.® System, you’ll learn how to:
  • Establish a game-day routine that maximizes confidence and readiness.
  • Train with purpose by setting measurable goals for practice and games.

Concentration

Lock in on Every Pitch

One mental lapse can change the course of a game. The best players maintain razor-sharp focus at the plate, on the mound, and in the field. The S.C.O.R.E.® System teaches you how to:
  • Stay locked in at the plate and on the mound, thinking only what matters right here and now.
  • Block out distractions and trust your instincts under pressure.

Optimism

Confidence That Never Cracks

Slumps, errors, and tough calls are part of baseball—but elite players never let doubt take over. With the S.C.O.R.E.® System, you’ll develop:
  • Unshakable belief in your abilities, no matter the circumstances.
  • A “NEXT!” mindset to move on from mistakes instantly.

Relaxation

Stay Loose, Play Free

Tension can slow your bat, tighten your arm, and cloud your judgment. The ability to stay calm under pressure separates the greats from everyone else. The S.C.O.R.E.® System will teach you how to:
  • Release tension and stay relaxed in high-stakes moments.
  • Play with fluidity and rhythm, no matter the game situation.

Enjoyment

Love the Game, Love the Grind

When you love what you do, you perform at your best—it’s that simple. The S.C.O.R.E.® System helps you stay energized, motivated, and in the Zone by teaching you how to:
  • Keep a positive mindset, even during adversity.
  • Enjoy the process of improvement while striving for greatness.
Take The Pitching Assessment
Take The Hitting Assessment
Take The Fielding Assessment

Frank Thomas

5X MLB All-Star; 2X MVP; Hall of Fame
“Reaching the Hall of Fame…I mean, I owe it to Jim Fannin. To be honest, he taught me to live in the Zone. I’m not just talkin’ the talk but walkin’ the walk. Once I started using Jim’s S.C.O.R.E.® System and his 90-Second Rule™, it changed my entire life and my career. The 90-Second Rule™, please check it out. It will change your life forever.”

Alex Rodriguez

14-Time MLB All-Star; 3X MVP
“I was with Jim Fannin from 1996-2010 and 2014-present. He’s been tough, blunt as a hammer to the head, truthful, relentless, reliable, always well-dressed, and 99% right in his advice. He’s been my sounding board, guide, advisor, mentor, therapist, baseball strategist, and life coach.”

Jose Cruz Jr

MLB Gold Glove Winner, 11-year MLB career
“I was first introduced to Jim Fannin’s S.C.O.R.E.® System during my major league baseball career, and it helped me become very successful. I quickly found that it’s not only used for baseball, but for life. I introduced the concept to my children, which they understood, embraced, and told their friends. This is funny because you always think they don’t listen to you. My family has embraced it in every aspect of life. These are tools I carry in my pocket for whenever I need them.”

Mike Cameron

Former MLB All-Star
“I was with Jim my entire career. He helped me become an All-Star. Hitting four home runs in one game was an amazing Zone experience that I’ll never forget.”

Carlos Delgado

2X MLB All-Star
“Jim coached me seven years in the Majors. The results speak for themselves. My 4-HR game was a definite Zone experience.”

Kirk McCaskill

Former MLB Professional
“With S.C.O.R.E.®, I reversed my season from a negative to a positive. S.C.O.R.E.® gave me an edge over the competition.”

Mike Hargrove

Manager, 1997 Cleveland Indians
“Jim Fannin has been of extreme help to us in his ability to help certain individual players during our World Series season. He has kept them focused and directed on what they are doing and how to get there.”

Bucky Dent

3X MLB All-Star, Proud Parent
“Jim Fannin has personally coached my son and daughter. They used his tools and have made the most of their talent. Jim is the world’s best mental coach!”

John Buck

MLB All-Star
“I have applied Jim Fannin’s powerful S.C.O.R.E.® Success System and his 90-Second Rule™ tools as a professional baseball player, husband, father, small business owner, and friend. I’ve even applied his concrete tools to my physical wellness.”

Jack McDowell

3X MLB All-Star; Former MLB Cy Young Award Winner
“Jim Fannin’s tools and techniques are priceless.”

Robin Ventura

2X MLB All-Star; Former Chicago White Sox Manager
“Jim, let’s keep the Zone going.”

Casper Wells

Former MLB Professional
“With S.C.O.R.E.® tools and techniques, my life and game are now poised to attract the Zone on a daily basis. There are no limits to what I can do.”

    Online Course

    Unlock the secrets of baseball peak performance with Baseball in the Zone™, an immersive audio course designed by Jim Fannin, America’s ZoneCoach®. Jim has personally coached MLB Hall of Famers, MVPs, and perennial All-Stars. Learn how to master your mental game in the same way that Jim taught his baseball clients. It’s time to get more disciplined, focused, confident, relaxed, and passionate about the game of baseball.
    Register For The Course

    One-On-One Coaching

    Elite baseball players know that talent alone isn’t enough—mental toughness separates the good from the great. Our Blueprint coaching program helps players develop the confidence, focus, and composure needed to thrive under pressure, just like the game’s biggest stars. Whether you’re grinding in the minors, competing at the college level, or a parent looking to help your travel ballplayer, we’ll equip you with the proven cognitive behavioral tools of the S.C.O.R.E.® System to sharpen your mental approach and consistently perform at your peak.

    Consult Your Coach Now

    Team Coaching

    Elite baseball teams know that talent isn’t enough—mental toughness wins championships. The Blueprint for Baseball Teams uses the proven S.C.O.R.E.® System to instill Self-discipline, Concentration, Optimism, Relaxation, and Enjoyment across your entire roster. Whether you’re coaching in college, the pros, or an elite academy, this cognitive-behavioral system sharpens mental focus, builds resilience, and equips players to thrive under pressure. Trusted by legends like Frank Thomas and Alex Rodriguez, S.C.O.R.E.® transforms individual mindset and team culture—helping your athletes stay calm, confident, and consistent when it matters most. We are the only company with mental analytics able to assess your entire team and tailor a prescription to attract the Zone mindset across all pitchers, hitters and fielders.

    Talk With Your Coach

    From The Blog

    Peak Performance Baseball: How Hitters, Pitchers & Fielders Unlock with the S.C.O.R.E.® System

    “He’s in the Zone!”We’ve all said it. We’ve all seen it. That magical moment when a ballplayer becomes untouchable. The ball looks bigger, time slows down, and every movement feels effortless. The strikeout with bases loaded in the bottom of the 9th with the game on the line. The diving catch in the outfield to […]
    Read More