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Tennis

World’s #1 Proprietary Mental Performance System

Used by: 7 World’s Top 10 Ranked Tennis Pros

Tennis Assessment

Do you think like a tennis champion?

How do your thoughts compare to former Grand Slam Champion tennis players? Take our proprietary tennis mindset assessment and uncover the missing links in your mental game—the very traits that separate Grand Slam champions from the rest of the field. Do you think Wimbledon winners under pressure? Do you prepare like U.S. Open finalists before the match? Do you bounce back like French Open warriors after a tough set? This powerful tool is based on Jim Fannin’s proven S.C.O.R.E.® System—used by elite tennis pros to enter the Zone, master their mindset, and dominate the court with confidence and poise. Discover your missing link today.
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Tennis accomplishments

  • #1 Pro Tennis Player (16 Different Countries)
  • 7 World’s Top 10 Pro Tennis Players
  • World’s Number 1 Doubles Ranking
  • French Open Champion
  • French Open Finalist
  • 4x Wimbledon Doubles Champion
  • World Davis Cup Finalist
  • NCAA All-Americans
  • 7 National Amateur Champions

How S.C.O.R.E.® Applies to Tennis

The Best Tennis Players in the World Have the Best Mindsets

The S.C.O.R.E.® System, developed by Jim Fannin, has helped Grand Slam champions, top ATP/WTA pros, and elite juniors master their mental game by optimizing the five key markers of peak performance: Self-Discipline, Concentration, Optimism, Relaxation, and Enjoyment.

Self-Discipline

Build Championship Habits

In tennis, self-discipline isn’t just showing up for practice—it’s having a clear Vision for your success and executing daily habits that make greatness inevitable. With the S.C.O.R.E.® System, you’ll learn how to:

  • Establish pre-match and pre-point rituals that boost confidence and readiness.
  • Train with precision by setting measurable goals.

Concentration

Lock In Every Point

One mental lapse can swing an entire match. Champions maintain laser-sharp focus from the first serve to match point. The S.C.O.R.E.® System teaches you how to:
  • Stay locked in during long rallies, pressure moments, and changeovers.
  • Block out distractions and trust your instincts when the match is on the line.

Optimism

Confidence That Never Cracks

Double faults. Missed calls. Break points against you. It’s all part of the game—but elite players bounce back fast. With the S.C.O.R.E.® System, you’ll develop:
  • Unshakable belief in your game—no matter the opponent or scoreline.
  • A resilient “NEXT POINT!” mindset to reset quickly and play in the now.

Relaxation

Stay Loose, Play Free

Tight shoulders. Hesitant swings. Clouded decision-making. Tension ruins rhythm. The ability to stay calm under pressure is what separates great players. The S.C.O.R.E.® System will teach you how to:
  • Release physical and mental tension between points.
  • Play with flow, ease, and rhythm—even in tiebreaks or third sets.

Enjoyment

Love the Game, Love the Grind

When you enjoy the battle, you attract the Zone. The S.C.O.R.E.® System keeps you energized and in love with tennis by showing you how to:
  • Maintain a positive mindset through wins and losses.
  • Find joy in daily improvement while chasing greatness.
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Peter Fleming

7-time Grand Slam Doubles Champion; Former World #1 Doubles

“Jim Fannin has coached seven tennis players into the world’s top 10. I know! I was one of them. In addition, he helped me win four Wimbledon Doubles titles. After 35 years, I still use his tools and techniques. Pretty amazing!””

Adriano Panatta

French Open Champion; Former Top 5 Singles Player

“During my French Open win, I described the Zone as magic, where the ball looked as big as a grapefruit, the court appeared wide open, and every shot felt destined to land perfectly. Thanks to Jim Faninn and his S.C.O.R.E.® System I was able to get in the Zone.”

Ann Grossman

Former Top 30 Ranked Singles Player
“I was introduced to the S.C.O.R.E.® System at the age of 5 and I could not have had the successful professional tennis career that I did without it. I still use Jim Fannin’s tools today and it’s awesome to see him now coaching my sons as collegiate athletes. Thanks Jim!”

    Online Course

    Register For The Course

    Unlock the Secrets of Tennis Peak Performance with Tennis in the Zone™

    America’s ZoneCoach®Jim Fannin has personally coached Grand Slam champions, top-ranked pros, and world-class juniors. Now, you can learn the exact mental strategies he used to guide elite players to their greatest victories. With Tennis in the Zone™, you’ll master the mental game like the pros—developing unwavering discipline, laser focus, unshakable confidence, total relaxation, and a deep love for competing.It’s time to play the best tennis of your life—from the inside out.

    You’ll learn:

    • Cognitive Behavioral Tools to elevate performance
    • Visualization techniques
    • Pre-performance routines
    • Post-performance evaluation tools

    One-On-One Coaching

    Elite Tennis Players Know: The Mind Makes the Champion. Talent gets you in the game. Mental toughness takes you to the top. Our Blueprint coaching program equips tennis players with the confidence, focus, and composure needed to thrive under pressure—just like the game’s Grand Slam champions. Whether you’re battling on the junior circuit, climbing the college ranks, or you’re a parent supporting your rising star, we deliver the elite-level mindset training that separates contenders from champions. Using the proven cognitive-behavioral tools of the S.C.O.R.E.® System, you’ll sharpen your mental approach, unlock your inner calm, and perform at your absolute peak—point after point, match after match.

    Consult Your Coach Now

    Team Coaching

    Elite Tennis Teams Know: Mental Toughness Wins Championships. Talent gets you ranked. The right mindset wins titles. The Blueprint for Tennis Teams delivers the proven S.C.O.R.E.® System to instill Self-discipline, Concentration, Optimism, Relaxation, and Enjoyment across your entire roster. Whether you’re coaching a high school team, university program, or elite academy, this cognitive-behavioral system elevates mental focus, builds resilience, and prepares athletes to thrive under pressure—on and off the court. Trusted by champions and backed by decades of results, S.C.O.R.E.® transforms both individual mindset and team culture. Your players will stay calm, confident, and consistent—even in the biggest moments.

    Talk With Your Coach

    From The Blog

    The Zone in Tennis: How the S.C.O.R.E.® System Unlocks Peak Performance

    Unlock your peak performance in tennis with the S.C.O.R.E.® System and discover the power of mental tennis to achieve optimal focus and flow.
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