The answer lies in the power of the Zone. This is the mental state in which a person performing an activity (sports or non-sports) is fully immersed in a feeling of energized focus with full involvement of the six senses while passionately executing the process. This type of complete absorption in what you do, where there are little or no future or past tense thoughts, is the Zone. It’s achievable by everyone. The Zone is a “purposeful calm” feeling providing the belief that nothing can go wrong. This single purposed immersion represents the ultimate experience in harnessing all of your emotions while performing and or learning any task.
Colloquial terms for the Zone include: to be… in the moment, present, on a roll, treeing, wired in, on the beam, in blinders, honed, in the groove, in the trench, on fire, dialed in, piped, in rhythm, in the crosshairs, on target, in the flow, lasered in, locked in, raking, satori, in tune, cruisin’, in sync, synced up, enlightened, centered, or singularly focused.
While in the Zone all of your emotions are positive, energized and in total alignment with the task at hand. You are fully disciplined as to not allow any thought to enter and disturb this sixth sense mindset. Your every move mentally and physically is purposeful and direct. Your confidence soars and is coupled with a spontaneous passion for being in the moment. Relaxation enters all of your muscles allowing them to follow the blueprint in your mind. This, in turn, assists the synchronization of all your muscle groups producing tangible results at the highest level.
When in the Zone, your mind is tight and your body is loose.
Your overall thoughts while in the Zone are compressed to 30-40% less quantity than normal. Less is definitely more. The mind-body balancing act of opposites challenges even the most seasoned professional athletes.
Lastly, with the conscious mind and body in total synchronization, the subconscious mind takes over the controls and delivers the sixth sense for your usage. Intuition is real-time information that your conscious mind does not possess. This sixth sense can gather pertinent data within your environment, including other subconscious minds, and bundle and deliver the information for your immediate action as in, “Get out of this car!” or “the next pitch is a slider on the outside corner.”
Less thought produces more intuition and thus, more productivity.
There are five intangible markers that, once balanced at a high state, will produce the Zone phenomenon and ultimately tap into the sixth sense. They are Self-discipline, Concentration, Optimism, Relaxation, and Enjoyment. To be in the Zone you are only as strong as the weakest link of S.C.O.R.E.®
Here is a simple “awareness focusing” technique that my clients use every day to balance these components and ultimately, attract the Zone using their sixth sense. It’s simply called the S.C.O.R.E.® Check. In fact, I’ve used this 90-Second Rule™ tool to prepare for all my meetings, coaching calls, radio interviews and major speaking performances.
Here’s my S.C.O.R.E.® Check just before my radio interview…
Self-discipline: Have I visualized how I want the show to unfold? Do I have well-defined goals? What do I want the listeners to think when the interview is over? Concentration: Am I here now? Do I have 3-5 points to make? Optimism: Do I expect a great interview? Do I believe in me? Relaxation: Am I comfortable being here? Am I relaxed? Enjoyment: Ready to have some fun? Am I enthused to be here?
If any answer is no, I would stop immediately and deal with it. Just the awareness of a low component of S.C.O.R.E.® solves it 90% of the time. This simple S.C.O.R.E.® Check took me less than 90-seconds.
Unlocking Your Sixth Sense for Enhanced Performance
How do you tap into your sixth sense?
Use the S.C.O.R.E.® System with the S.C.O.R.E.® Check tool to attract the Zone and let your intuition guide your performance.
Commitment is the one key element that causes most dreams to fall short
Too many times we toss words of performance around like pillows in a pillow fight. Success…triumph…concentration…victory…courage…and belief are said without deep thought and consideration. Saving money…losing weight…controlling your temper…quitting nicotine or caffeine…changing careers…climbing the corporate ladder or chasing a world title, all are worthy quests. We’re fast and furious at the start but half-hearted when things get rough. Eventually we fade and stop short of the goal line. We’ve all been there in some challenge.
We’re serious in the endeavor at hand but not emotionally serious to what we’ll truly sacrifice. What would you pay for your success? There’s always a tax and the greater the prize the higher the fee. The sacrifice of time, friends, family, money and even health is the currency needed to purchase the greatest achievements. Most of us fold when the success tax collector bangs on the door. There are many endeavors where the price is too steep.
Regardless of the level of achievement desired, the one word that is needed throughout the quest is commitment. Commitment is the main ingredient of self-discipline…the primary intangible for overcoming the perception of insurmountable obstacles.
The story of Florin and commitment
His name was Florin. He was from a small town in Romania about 100 kilometers from Bucharest. Now he drives a cab. He is committed. Emotionally he is bound to a higher purpose of being. He has been in America only three years but he gets it. Work hard. Save money. Dream big. Act in small steps. Chip away relentlessly. Every day.
Florin is committed.
“What will you pay for success in America?” I ask. “Everything,” he replied. “I left my wife and two children back in Romania. They patiently wait for my checks and the time when I can bring them here for good. I miss them.”
Working long hours for fares and tips that he turns over to a college administrator, Florin personifies commitment. A student by day and a taxi driver by night he is locked on a pathway to prosperity.
Were you poor in Romania? “What is poor? According to your U.S. standards…yes…I was poor. But we didn’t expect what you expect here. Food was for eliminating hunger, not lavish dining. Over-abundance was never expected.”
You speak English very well. Could you speak English when you arrived? “No. It was a big challenge but I had no choice if I wanted to work. It was difficult. I’m improving.”
Florin is committed.
Achieving greatness can only be measured by what you sacrifice. And sacrifice will not happen without commitment. It is that instance where you become emotionally obligated or impelled. It is a personal, binding agreement to do something in the future. It begins by committing the first step. And once that first step is taken…there is no stopping or retreat. None. You are emotionally tethered to your dream. This is commitment.
It is the mental image of success that wakes you up in the morning and tucks you in at night. You are committed to walking an illuminated pathway to get there…no matter what the circumstances or conditions. This is commitment.
Commitment in everyday life as a means to achieve your goals
Many of us get ambushed while pursuing our dreams. Mental, physical and emotional distractions lurk at every corner. Chaos can attack us with blinding speed. Like thieves in the night, they sneak up on our dreams and rob us of desire, passion and discipline.
But like a fortress protected with alarms and sentries, commitment rules. It fights the desire to party. It wrestles the want to relax and rest. It attacks complacency and laziness. And most of all, it abhors procrastination and swiftly eradicates its wanton ways.
Commitment is only a word. It can be easily tossed around. Embracing it will ignite your talent and fuel your long journey to success.
What will happen to Florin? Will his family make it to America? Will he graduate from college? Will he buy a home and live his dream? Bet the farm on his success.
Golf isn’t just a game—it’s a journey of personal growth and transformation. In the latest episode of Living in the Zone, Zone Coach Jim Fannin welcomes golf professional and Sedona icon David Bisbee. Together, they explore the intersection of personal development, golf mindset, and one of the world’s most awe-inspiring destinations: Sedona, Arizona.
Sedona: Where Personal Growth Meets Golf Paradise
Nestled in Arizona’s red rock country, Sedona has long been known as a hub for spiritual awakening and outdoor adventure. For David Bisbee, Sedona became more than a destination; it became his home and the catalyst for a 22-year career at Seven Canyons Golf Club.
David recounts how he stumbled upon Sedona:
“I thought I’d be here for six months, and 22 years later, I was still standing on the most beautiful driving range in the world.”
Seven Canyons Golf Club, with its unparalleled vistas and world-class facilities, is more than just a golf course—it’s a sanctuary for personal reflection and connection.
Golf as a Tool for Personal Growth
David’s experiences at Seven Canyons highlight the deep connection between golf and self-improvement. As co-author of Back on Course: Drive Business Performance Through Golf, he emphasizes how golf teaches essential life skills such as discipline, focus, and resilience.
“Golf introduces you to yourself,” says David. “It’s simple in concept but challenging in execution—just like life.”
The Magic of Sedona’s Energy
Sedona is often described as a vortex, a place where natural energy inspires transformation. David shares stories of mystical encounters, such as a profound experience with a coyote in Boynton Canyon and the surreal beauty of Sedona’s ever-changing landscape.
“Sedona has a gravitational pull,” David explains. “It draws you in and encourages you to live in the present moment.”
Whether running trails at sunrise or playing golf surrounded by towering red rocks, David believes Sedona’s unique environment fosters personal growth and mindfulness creating the ultimate golf mindset.
Plan Your Next Golf Destination: Seven Canyons
If you’re seeking a transformative golf experience, Seven Canyons should be on your list. Known as one of the most beautiful golf destinations in the world, it offers:
A breathtaking course designed by Tom Weiskopf.
A serene practice park with panoramic views of Sedona’s red rocks.
Opportunities for both personal reflection and professional networking through golf.
What’s Next for David Bisbee?
As David transitions into a new chapter, his focus remains on helping others unlock their potential through golf. His passion for combining business and golf experiences continues to inspire organizations and individuals alike.
Experience the Zone for Yourself
Whether you’re a golfer or someone seeking personal growth, Sedona offers a unique blend of natural beauty and transformative energy. Plan your visit today and discover why it’s a destination that resonates with so many.
David Bisbee’s story is a testament to living with purpose, embracing challenges, and finding joy in the journey. His work at Seven Canyons and beyond demonstrates the powerful connection between personal growth, golf, and extraordinary destinations like Sedona.
Listen to the Full Conversation
Ready to create a golf mindset? Tune in to this week’s episode of Living in the Zone to hear David Bisbee’s insights on golf mindset, transformation, and the power of Sedona.
Stay Connected: Follow Living in the Zone for more inspiring conversations with leaders, creatives, and change-makers who are living in their Zone. Let’s grow together!
Have you ever watched a magician perform and wondered, How do they make the impossible seem so real? The answer often lies not in the trick itself, but in the preparation, mindset, and connection that create a sense of wonder and magic focus. In this week’s Living in the Zone podcast, we had the pleasure of sitting down with renowned magician and mentalist Randy Bernstein, who pulled back the curtain to reveal the real magic behind his craft: the power of mindset as a means for personal growth.
Finding Magic in the Everyday
Randy Bernstein has performed for audiences around the globe, stunning crowds with illusions that defy logic. But beyond the sleight of hand, Randy’s success is built on principles that anyone can apply to their own life.
“One of the most magical things we can do,” Randy shared, “is embrace curiosity and find wonder in the everyday.”
Curiosity, he explained, is what fuels creativity and keeps us in a state of openness and discovery. Whether you’re pursuing a career, a passion, or a personal goal, adopting a mindset of curiosity can lead to breakthroughs you never thought possible.
The Power of Focus
Another key to Randy’s magic—and life success—is focus. Behind every illusion is countless hours of practice and preparation. For Randy, this focus isn’t just about perfecting the mechanics of a trick; it’s about being present in the moment and fully engaged with his audience.
“Focus is a form of magic,” Randy said. “It allows you to tune out distractions and give your best to whatever you’re doing.”
Whether you’re preparing for a presentation, tackling a new project, or simply connecting with others, being fully present can elevate your efforts to a new level.
Resilience: Learning from the Unexpected
Like any performer, Randy has faced his fair share of challenges. From tricks gone wrong to navigating the ever-changing entertainment industry, he’s learned that resilience is a crucial part of staying in the Zone.
“Failure isn’t the end—it’s part of the process,” Randy emphasized. “Every setback teaches you something new, and that’s where the real magic happens.”
By reframing failure as an opportunity to learn, you can overcome obstacles with greater confidence and creativity.
Creating Your Own Magic
At the heart of Randy’s message is the idea that magic isn’t just for magicians. Each of us has the ability to create wonder and inspiration in our own lives.
Here are a few takeaways from Randy’s journey of personal growth to help you step into your Zone:
Cultivate Curiosity: Look for the extraordinary in the ordinary. Ask questions, explore new perspectives, and stay open to surprises.
Practice Presence: Focus on the moment and the people around you. By being present, you can connect more deeply and authentically.
Embrace Resilience: View challenges as opportunities to grow. Every “failure” is a step closer to success.
Listen to the Full Conversation
Ready to uncover the magic within? Tune in to this week’s episode of Living in the Zone to hear Randy Bernstein’s insights on mindset, creativity, and resilience. You’ll walk away inspired to create your own magic—and step into your Zone.
🎧Listen now and don’t forget to share your thoughts in the comments!
Stay Connected: Follow Living in the Zone for more inspiring conversations with leaders, creatives, and change-makers who are living in their Zone. Let’s grow together!
What if you could unlock your creative potential at will and write in a state of effortless flow? For New York Times bestselling author Tom Greanias, this is no hypothetical—it’s his reality. In the latest episode of the Living in The Zone Podcast, Tom joins America’s ZoneCoach®, Jim Fannin, to explore how the S.C.O.R.E.® System helped him transform Raising Atlantis into a bestselling trilogy and take his storytelling to unparalleled heights.
Whether you’re an aspiring writer, an experienced creative, or simply someone eager to achieve your personal best, this episode is a masterclass in harnessing the Zone for creativity and life success.
The Power of the Zone: Where Creativity Thrives
The Zone is a mental state where peak performance feels effortless. In this state, distractions fade, time dilates, and focus sharpens. For Tom Greanias, entering the Zone meant being able to tackle complex plots and bring vivid characters to life while staying aligned with his creative vision. ZoneCoach® Founder and Podcast Host Jim Fannin describes the Zone as “a state of mental simplicity and clarity, where self-discipline, concentration, optimism, relaxation, and enjoyment (S.C.O.R.E.®) are perfectly balanced.” The Zone isn’t limited to athletes or professionals; it’s accessible to anyone willing to adopt the mindset and techniques to get there.
As Tom reveals, achieving this state was the key to expanding his creative universe. Writing in the Zone allowed him to craft compelling stories with greater ease, transforming his projects into dynamic successes.
How the S.C.O.R.E.® System Fueled Tom’s Creative Journey
The S.C.O.R.E.® System is built around five essential components that foster the Zone:
Self-Discipline: Setting clear goals and creating a structured approach to achieve them. For Tom, this meant mapping out his writing sessions with precision and sticking to his vision. Tom had a specific window each day he would sit down to write.
Concentration: Learning to block out distractions and fully immerse in the task at hand. Tom credits this principle for enabling him to dive deep into his story world and emerge with intricate, engaging narratives.
Optimism: Maintaining confidence in the face of challenges. As Tom shares in the episode, setbacks during the creative process became opportunities for breakthroughs when he embraced an optimistic mindset.
Relaxation: Letting go of tension to allow creativity to flow naturally. For Tom, this meant taking warm baths before bed to allow his creativity to come to the forefront.
Enjoyment: Rediscovering the joy in writing and storytelling. By tapping into his passion, Tom brought authenticity and energy to his work.
Writing in the Zone: Tom’s Practical Tips
In the episode, Tom shares actionable strategies he used to foster his creativity and master his craft: Visualization: Before each writing session, Tom mentally rehearses using the B2A Principle™. Using the 90-Second Mental Movie™ tool, he pictures his story coming to life, ensuring his focus is sharp and his mind is primed for success. Tom would see readers interacting with the book and its characters and see how he wanted readers to feel and respond after each chapter.
Daily Check-ins: A key part of the S.C.O.R.E.® System is self-awareness. Tom developed the habit of doing a “S.C.O.R.E.® Check √” before and after each writing session to evaluate his focus, mood, and progress.
Optimistic Mantras: To counteract self-doubt, Tom adopted a personal mantra inspired by the S.C.O.R.E.® System: “The story I need to tell will come to me effortlessly.” This mantra became a powerful anchor for his creative process.
Cheetah Focus™: Like the precision of a cheetah on the hunt, this tool helped Tom isolate his focus during allocated writing blocks, allowing him to stay locked into his creative rhythm.
Lessons for Every Creative
While this episode focuses on writing, the insights shared by Tom and Jim are universally applicable. The ability to achieve flow, sustain focus, and overcome mental blocks can benefit anyone, regardless of their field or endeavours.
For instance, Tom’s use of the Light Switch™ technique to shift quickly into “creative mode” is just as relevant for professionals preparing for a big presentation or parents juggling work-life balance. The principles of the S.C.O.R.E.® System can elevate performance in any area of life.
Beyond Writing: Living in the Zone
One of the most inspiring takeaways from this conversation is the idea that living in the Zone isn’t just for creative projects or peak moments—it’s a way of life. Tom explains how the mindset he developed through S.C.O.R.E.® transcends writing. It’s helped him manage stress, stay present, and find joy in daily life. This conversation reminds us that the Zone is accessible to everyone. With practice and the right tools, we can reduce mental clutter, focus on what matters, and align our actions with our deepest goals.
Your Turn: Unlock Your Zone
As you listen to this episode, reflect on how you can apply the S.C.O.R.E.® System to your own life. Are you ready to eliminate distractions, boost focus, and live with greater purpose? The tools Tom and Jim discuss are simple yet transformative—and they just might change the way you approach your goals. To dive deeper into the conversation and learn how to unlock your creative flow, tune in to this week’s episode of the Living in The Zone Podcast. Your Zone awaits.
Inside the mind of Chicago White Sox top prospect Jake Eder
Welcome back to another insightful episode of Living in the Zone, where we dive deep into the minds of athletes, business professionals, and thought leaders who are living and performing at their best. Today’s guest is Jake Eder, a rising star in Major League Baseball and a true student of the S.C.O.R.E.® System and the mental game of baseball. Jake recently made his big-league debut as a left-handed pitcher for the Chicago White Sox during the last two weeks of the season. But his journey to the mound is far more than just about pitching—it’s about mastering his mental game of baseball.
In this episode, we talk about how Jake has harnessed the power of the S.C.O.R.E.® principles—Self-discipline, Concentration, Optimism, Relaxation, and Enjoyment—to transform his mind, reduce mental clutter, and focus on the present moment. His commitment to mental performance is remarkable, and his story is one of overcoming adversity and achieving a lifelong dream. Let’s dive in.
The Power of Present-Tense Focus: Jake’s Journey
Jake Eder’s journey to the big leagues started long before his debut with the White Sox. As a standout pitcher at Vanderbilt, he played a pivotal role in the team’s 2019 College World Series victory, throwing the final out to secure the championship. In 2020, he was rated the top minor league pitcher in baseball. But like many athletes, Jake’s road was not without challenges.
In our conversation, Jake highlights how embracing the S.C.O.R.E.® System helped him stay focused and resilient through both high and low moments. One of the core aspects of his transformation has been the shift to complete present-tense focus, which is central to achieving peak mental performance in the mental game of baseball. This focus helped Jake not only manage the pressure of professional baseball but also stay locked into the moment, eliminating the noise that could derail his performance.
Jake explains, “When I’m on the mound, everything else disappears. It’s just me, the ball, the catcher’s mitt, and the batter. There’s no room for overthinking. I’ve learned to reduce the overall quantity of thought by living completely in the present. It’s a game-changer.”
This ability to focus on the now—without being distracted by past performances or future outcomes—is a hallmark of athletes who are performing in the Zone. By simplifying his mental game, Jake has learned to think less, but more efficiently, which is key to his success.
Using the S.C.O.R.E.® System in Daily Life
The S.C.O.R.E.® System, developed by Jim Fannin, is a mental framework designed to help anyone—from athletes to business professionals—reach their peak performance by managing five key elements: Self-discipline, Concentration, Optimism, Relaxation, and Enjoyment. Jake has embraced all five elements, but two, in particular, stand out as central to his success: Self-discipline and Concentration.
Self-Discipline: Creating the Mindset of a Champion
Jake’s story is a testament to the power of Self-discipline. As he shares in the episode, Self-discipline was a crucial part of his development, both on and off the field. The discipline to consistently show up, whether in the weight room, bullpen, or during mental preparation, allowed Jake to build the foundation for success.
Jake shares, “Self-discipline is what separates the good from the great. It’s easy to get distracted, especially when things aren’t going your way. But the S.C.O.R.E.® System taught me to focus on what I can control—my preparation, my work ethic, and my mindset. When I do that, the results follow.”
This commitment to Self-discipline echoes one of the key lessons from the S.C.O.R.E.® System: controlling your thoughts. By controlling what goes into your mind, you control your actions, and ultimately, your results. Jake’s ability to stay disciplined in his routines—whether it’s sticking to a strict training schedule or maintaining mental focus in high-pressure situations—has been instrumental in his journey to the majors.
Concentration: The Gift of Focus
Concentration is another crucial element that has driven Jake’s success. In the S.C.O.R.E.® System, concentration is about “thinking about what you think about.” It’s the ability to focus all your energy on one specific task, blocking out distractions.
For Jake, concentration means locking in on each pitch, one at a time. He explains, “I’ve learned to be fully present on each pitch. When you’re in the Zone, it feels like time slows down, and everything becomes clear. My job is to throw one pitch, to execute one moment. The rest doesn’t matter.”
This focus on being fully present aligns perfectly with the S.C.O.R.E.® principle of concentration, which teaches athletes to funnel their energy and attention into what matters most in the moment. By narrowing his focus, Jake has learned to eliminate mental clutter, which allows him to perform with precision and clarity under pressure.
Another contributing factor to Jake’s present tense purpose and demeanor in everything he does relates to the quantity of thoughts he has. By using the S.C.O.R.E.® System and its myriad of Cognitive Behavioral Tools, Jake has reduced his thought quantity by 40-50%. He has eliminated the thoughts that do not serve him and his visions and goals. This has resulted in a present tense mindset regardless of what Arena he finds himself in. His thoughts have flipped to 70-80% in the present and only 20-30% in the future or past for planning, strategies, tactics, learning and evaluation.
Overcoming Adversity: The Mental Game of Baseball
Baseball is a game of failure as much as it is a game of success. For every great pitch, there are moments when things don’t go as planned. Jake knows this all too well. One of the most significant aspects of his mental transformation has been learning how to bounce back from adversity and maintain his confidence even when the outcome isn’t ideal.
“Failure is a part of the game,” Jake says. “But the S.C.O.R.E.® System helped me shift my mindset. I don’t dwell on what went wrong. Instead, I evaluate, adjust, and move on. My confidence comes from knowing I’ve prepared the right way, and I can always make the next pitch my best one.”
This approach ties into the S.C.O.R.E.® principles of optimism and relaxation. By maintaining a positive outlook, even in the face of setbacks, and learning to relax under pressure, Jake has built the mental resilience to thrive at the highest level of competition.
Living in the Zone: The Ultimate Goal
At the heart of Jake’s journey is the pursuit of living in the Zone—a state of peak mental and physical performance where everything flows effortlessly. The S.C.O.R.E.® System provides the roadmap for achieving this state by balancing the five key elements.
In Jake’s words, “Living in the Zone means being completely locked into the moment. You’re not worried about the past, and you’re not thinking about the future. You’re just there, doing what you’re supposed to do, with complete confidence. That’s where the magic happens.”
Jake’s debut in the big leagues is just the beginning of what promises to be an exciting career. But more than that, it’s a testament to the power of the S.C.O.R.E.® System and the transformative impact it can have on anyone’s mental game.
Conclusion: Lessons for All of Us
Jake Eder’s story is a powerful reminder of the importance of mental performance in achieving success, not just in sports but in every area of life. By embracing the S.C.O.R.E.® principles, he has learned to focus on the present, eliminate distractions, and cultivate the mindset of a champion.
Whether you’re an athlete, business professional, or someone looking to improve your mental performance, the lessons Jake shares in this episode are invaluable. Focus on what you can control. Stay disciplined in your routines. Concentrate on the present moment. And most importantly, enjoy the journey.
As Jake continues to develop his career, his commitment to mental performance will undoubtedly take him far. For now, though, he’s living in the Zone—and showing us all how we can do the same.
Stay tuned for more inspiring conversations from Living in the Zone!
The Living in the Zone podcast welcomes Adrien Dumont de Chassart – a rising star on the PGA Tour
In this week’s episode of Living in the Zone, we are thrilled to welcome Adrien Dumont de Chassart, a rising star on the PGA Tour with an impressive track record already in place. Adrien’s journey from Belgium to the world of elite professional golf offers not just a story of talent and hard work, but one of mindset mastery and mental golf performance. His introduction to the S.C.O.R.E.® System at the University of Illinois under the guidance of Coach Mike Small set the stage for his current success, both on the PGA Tour and in international competitions.
In today’s blog, we’ll delve deeper into Adrien’s journey, how he incorporates the S.C.O.R.E.® principles in his game, and why these principles are not just for golfers or athletes, but for anyone striving to perform at their best in life’s challenges.
A Journey of Discipline and Focus
Adrien’s path to the PGA Tour is a testament to the importance of early mental golf conditioning. Growing up in Belgium, Adrien was a standout junior player who competed at national and international levels before making the leap to the U.S. collegiate system. Joining the University of Illinois men’s golf team, he quickly adapted to a higher level of competition, earning recognition as a 4x All-Big Ten First Team selection and ultimately being named the Big Ten Player of the Year in 2022.
What many people don’t realize is that behind every shot, every victory, and even every loss, lies a mental golf process that’s been fine-tuned with the S.C.O.R.E.® System. Adrien credits his mental fortitude to Coach Mike Small, who introduced him to Jim Fannin’s performance system for mental golf during his college years.
The S.C.O.R.E.® System: A Foundation for Success
For those new to the Living in the Zone community, let’s break down what the S.C.O.R.E.® System is. Created by Jim Fannin, this performance system is built around five core elements:
Self-Discipline: The foundation of the S.C.O.R.E.® System, Self-discipline involves controlling your thoughts and actions to achieve a set goal. For Adrien, this has meant developing the patience and focus needed for success in a sport where mental resilience is as important as physical ability.
Concentration: Staying locked in on the present moment is vital for any athlete, especially a golfer who must execute under pressure. Adrien’s ability to block out distractions and focus on the next shot, regardless of external circumstances, is key to his competitive edge.
Optimism: Maintaining a positive outlook, especially after a tough round, allows Adrien to bounce back quickly. He consistently chooses to view challenges as opportunities for growth, embodying the “next shot mentality” that players need to succeed in their mental golf game.
Relaxation: Golf is a game that demands both intense focus and calm under pressure. Adrien has honed the ability to remain relaxed and poised, even when the stakes are high. This aspect of the S.C.O.R.E.® System helps him stay fluid and smooth, preventing tension from sabotaging his performance.
Enjoyment: Finally, the love of the game. For Adrien, it’s not just about winning; it’s about enjoying the journey, the grind, and the competition. By keeping enjoyment at the center of his career, he ensures that passion fuels his drive for success.
Applying S.C.O.R.E.® in Golf and Life
Adrien’s story isn’t just for golfers—it’s for anyone looking to improve their mental game in the face of daily challenges. Whether you’re an entrepreneur, student, or parent, the S.C.O.R.E.® System can help you achieve balance and peak performance across all aspects of life.
Self-Discipline: Planning and Execution
For Adrien, self-discipline manifests in daily routines and preparation. Whether it’s the hours spent practicing on the course, studying course layouts, or analyzing his game with his team, Adrien’s success is built on a disciplined approach to perfect his mental golf game. Each day starts with a clear goal, and he remains committed to those goals even when challenges arise.
Just as in business or any other endeavor, discipline drives success. You can apply self-discipline in your life by setting clear, achievable goals and sticking to the process, even when the going gets tough. The key is consistency and a focus on continuous improvement.
Concentration: The Power of Focus
Golf, like many sports, requires extreme focus. Adrien knows that each round of golf is filled with distractions—whether from fans, opponents, or even self-doubt. His ability to maintain a laser focus on each shot is what separates him from many of his competitors. This concentration allows him to stay present and fully committed to the shot in front of him, rather than dwelling on past mistakes or worrying about future outcomes. In other words, an optimized mental golf game.
For listeners of Living in the Zone, think about how often distractions pull you away from your goals. Learning to focus on what truly matters in the moment is a skill that can benefit every area of your life, from work to personal relationships.
Optimism: A Champion’s Mindset
Adrien’s rise in the PGA Tour hasn’t been without setbacks, but it’s his optimism that keeps him pushing forward. The mindset of a champion is one that sees setbacks as temporary and fixable. This positive outlook allows Adrien to recover quickly from bad shots or poor rounds, understanding that each moment is a new opportunity.
Incorporating optimism in your life means choosing to see challenges as temporary and focusing on solutions rather than “problems”. At ZoneCoach®, we don’t even use the “p” word! Optimism is a critical trait for anyone looking to succeed at a high level.
Relaxation: Performing Under Pressure
For many, pressure can lead to tension and mistakes, but Adrien’s ability to relax and stay composed has been one of his greatest assets. Using tools like visualization and controlled breathing, he enters each tournament in a state of calm readiness.
You can use these same techniques in your life. Whether you’re preparing for a big presentation at work, dealing with a stressful family situation, or trying to stay calm in traffic, practicing relaxation techniques like deep breathing can help you maintain control and keep stress at bay.
Enjoyment: Passion as the Ultimate Driver
At the end of the day, Adrien’s passion for golf keeps him motivated through the ups and downs. Enjoying what you do—whether it’s playing a sport, building a business, or raising a family—fuels perseverance and resilience. Without enjoyment, the grind becomes unbearable. Adrien’s story reminds us to find joy in the process and stay connected to the reasons we began our journeys in the first place.
Final Thoughts: Living in the Zone with Adrien Dumont de Chassart
Adrien Dumont de Chassart’s journey from Belgium to the PGA Tour is an inspiring example of what can be achieved with the right mental approach. By incorporating the S.C.O.R.E.® System, he’s been able to rise to the highest levels of his sport, representing his country in the Olympics, excelling in the Arnold Palmer Cup, and now competing against the best in the world on the PGA Tour.
Whether you’re an athlete or simply striving to perform at your best in life, the principles Adrien has embraced—Self-Discipline, Concentration, Optimism, Relaxation, and Enjoyment—can help you get there too. As you listen to this week’s episode of Living in the Zone, think about how you can apply these principles to your own challenges, and how you can live more consistently in the purposeful calm, Zone state.
Catch the full episode of Living in the Zone featuring Adrien Dumont de Chassart to dive deeper into the mind of this exceptional athlete and learn how you can integrate the S.C.O.R.E.® System into your own journey toward peak performance.
As a parent, it’s natural to want the best for your children. You want them to excel academically, thrive in sports and extracurricular activities, develop healthy relationships, and feel confident in their abilities. Yet, today’s world poses significant challenges that make it harder for kids to find that balance. Social media, academic pressures, unrealistic standards, the need to excel in sports, and a constant barrage of comparisons create a breeding ground for anxiety, stress, and low self-esteem in children and has created a youth mental health crisis.
The numbers speak for themselves. According to the National Institute of Mental Health, nearly 32% of adolescents between 13-18 years old experience some form of anxiety disorder. The pressure to succeed—whether in the classroom, on the playing field, or socially—can feel overwhelming for children. Social media only magnifies these challenges, often leaving kids questioning their worth and feeling like they aren’t measuring up.
The S.C.O.R.E.® Success System, discovered by Jim Fannin in 1974, offers parents a powerful toolkit to help their children navigate these pressures while fostering a family culture of balance, success, and well-being. By integrating the five pillars of S.C.O.R.E.®—Self-discipline, Concentration, Optimism, Relaxation, and Enjoyment—into your family’s everyday life, you can create a support system that equips your children to handle the stressors they face with confidence, resilience, and a positive mindset. Ultimately developing world class decision makers with a blueprint for success.
The Challenges Kids Face Today: Youth Mental Health
Before we dive into how the S.C.O.R.E.® System can help, it’s essential to understand the environment our children are growing up in and how it is effecting youth mental health.
Social Media and Comparison:
Smartphones and social media platforms have become a central part of children’s lives. On the surface, these platforms seem to foster connection, but they often lead to harmful comparisons. Kids are bombarded with highlight reels of their peers’ lives, creating unrealistic standards of beauty, success, and happiness. Research shows that prolonged social media use is linked to higher levels of anxiety and depression in children and a decrease in overall youth mental health. As kids compare themselves to others online, they can start to feel inadequate or left out, which negatively impacts their confidence and self-esteem.
Academic and Athletic Pressure:
The pressure to succeed in both academics and sports has never been greater. From a young age, children are pushed to excel in school, compete in sports, and engage in extracurricular activities. While achievement is important, the intense focus on success can lead to burnout, anxiety, and even a fear of failure exasperating the youth mental health crisis. Kids may feel like they need to be perfect to meet expectations, which can hinder their overall youth mental health and well-being.
Anxiety and Stress:
A recent study from the American Psychological Association found that teenagers report levels of stress comparable to those of adults. The combination of academic pressure, social media comparisons, and the expectations to perform athletically can create a heightened sense of anxiety. For some children, this anxiety can spiral into panic attacks, depression, and avoidance behaviors.
With these challenges in mind, the question becomes: how can parents equip their children to face these pressures and still find joy, confidence, and success in their lives? This is where the S.C.O.R.E.® Success System comes in.
How the S.C.O.R.E.® System Can Help Your Child Thrive
The S.C.O.R.E.® Success System is built on five core principles that, when applied, help children achieve a balanced mindset that supports both mental and emotional well-being. By teaching your children how to apply the S.C.O.R.E.® markers—Self-discipline, Concentration, Optimism, Relaxation, and Enjoyment—you can foster a home environment that encourages them to handle stress, resist unhealthy comparisons, manage their daily thoughts and develop resilience in the face of adversity.
Self-Discipline: Building Healthy Habits and Structure
Self-discipline is the foundation of the S.C.O.R.E.® System and a critical skill for children to develop in today’s world. It’s easy for kids to get distracted by social media, video games, or the pressure to keep up with peers. However, Self-discipline helps them stay focused on their goals and build healthy habits that will serve them in all areas of life.
Incorporating Self-discipline into your family’s routine can start with simple practices like setting designated homework times, limiting screen time, and encouraging your child to engage in physical activity. By teaching Self-discipline early, you help your child develop the ability to make better choices and resist distractions. Self-discipline isn’t just about academics or sports; it’s about fostering an attitude of personal responsibility and perseverance that will benefit your child in every aspect of life.
Example: If your child feels overwhelmed by the pressure to succeed in school, teaching them Self-discipline in the form of time management can alleviate some of that stress. Instead of cramming the night before an exam, your child will learn how to break tasks into manageable chunks, limit distractions, think less and produce more in a shorter amount of time.
Concentration: Focus Amidst Distraction
Concentration is an essential skill for children, especially in today’s distraction-heavy environment. Whether it’s the constant notifications from social media or the need to juggle multiple activities, children often struggle to focus on the task at hand and stay connected to the present moment.
By applying the principle of Concentration, you can help your child develop the ability to stay present and give their full attention to whatever they’re doing—whether it’s studying for a test, practicing for a game, or spending time with family. Concentration also plays a vital role in managing social media use. Encouraging kids to take “focus breaks,” where they step away from their devices and center their attention on one activity, can improve their productivity and mental clarity.
Example: If your child is struggling with focus during study time, you can use the S.C.O.R.E.® principle of Concentration by setting up a distraction-free environment and encouraging short, focused study sessions followed by breaks. This method has been proven to improve concentration and help kids retain more information, reducing stress and increasing academic success.
Optimism: Developing a Positive Mindset
Optimism is a powerful tool for building resilience in children. In today’s world, where kids face constant pressure to achieve, it’s easy for them to fall into negative thinking patterns, particularly when things don’t go as planned. Social media, with its curated perfection, can make children feel like they aren’t measuring up, leading to feelings of inadequacy.
By fostering Optimism, you can help your child reframe challenges as opportunities for growth. Teaching them to adopt a positive mindset when they encounter difficulties—in school, sports, or friendships—helps them bounce back from setbacks with greater confidence. Optimism isn’t about ignoring challenges; it’s about approaching them with the belief that they are solvable and that failure is just a learning experience and a stepping stone to success.
Example: When your child doesn’t make the team or gets a lower grade than expected, use the principle of Optimism to encourage them to see the situation as an opportunity to learn and improve. By celebrating their efforts rather than just the outcomes, you reinforce the idea that persistence and a positive attitude are the keys to long-term success.
Relaxation: Managing Stress and Anxiety
Relaxation is an essential marker in the S.C.O.R.E.® System, especially given the high levels of anxiety and stress many children face today. Whether it’s the pressure to perform academically, athletically, or socially, children need tools to manage their stress effectively.
Teaching your child Relaxation techniques, such as deep breathing, mindfulness, or simply taking a break from their busy schedule, can help them decompress and reset. This reduces anxiety and helps them approach challenges with a calm and focused mindset. Relaxation also promotes better sleep, which is essential for cognitive function and emotional regulation.
Example: If your child is feeling anxious before an exam or a big game, guiding them through a simple relaxation technique—such as deep breathing or visualization—can help calm their nerves and improve their performance. When kids learn to manage their stress in healthy ways, they’re better equipped to face life’s challenges without feeling overwhelmed.
Enjoyment: Cultivating Joy and Passion
Finally, Enjoyment is a crucial component of the S.C.O.R.E.® System that often gets overlooked in the pursuit of success. Children today are often so focused on achieving their goals that they forget to enjoy the process. Yet, joy and passion are what fuel long-term success and fulfillment and positive youth mental health.
Encourage your child to find joy in their daily activities, whether it’s school, sports, or hobbies. By focusing on the Enjoyment of learning or the thrill of playing sports, rather than just the outcomes, children can develop a love for the process itself. This not only reduces the pressure they feel to achieve but also makes them more likely to stick with activities in the long run.
Example: If your child feels burnt out from constant practice or studying, take a step back and remind them to enjoy what they’re doing. Whether it’s playing a sport they love or learning a subject they’re passionate about, fostering enjoyment ensures that they stay motivated and excited about their growth.
Creating a Family Fabric of Success with the S.C.O.R.E.® System
The S.C.O.R.E.® System isn’t just for children—it’s for families. By incorporating these five markers into your family’s daily life, you can create a culture of success, resilience, and positivity. This shared foundation will not only help your children manage today’s challenges but will also strengthen the bonds within your family.
Self-discipline can help establish routines that bring structure and balance to the household. Concentration allows for meaningful time spent together, free from distractions. Optimism creates an environment where setbacks are seen as growth opportunities. Relaxation ensures that both parents and children have the mental space to recharge, and Enjoyment ensures that you celebrate the journey, not just the destination.
In today’s fast-paced, high-pressure world, the S.C.O.R.E.® system offers a blueprint for success that emphasizes balance, mental wellness, and family connection. By instilling these principles in your children, you’re giving them the tools they need to thrive, no matter what challenges come their way.
In a recent advisory, U.S. Surgeon General Dr. Vivek Murthy addressed an urgent issue impacting millions of families: parent mental health and well-being. The report shines a spotlight on the significant pressures facing parents and caregivers today and calls for a much-needed shift in how society supports this essential group.
For over a decade, research has indicated that parents experience higher levels of stress than other adults. According to Dr. Murthy, 33% of parents report high levels of stress, compared to 20% of the general adult population. This chronic stress is not just an isolated issue—it impacts both parent mental health and the overall well-being of their children. When parents face prolonged or severe stress, it can contribute to mental health conditions like depression and anxiety in children, creating a cycle of parent mental health challenges that can be difficult to break.
At ZoneCoach®, we believe in the power of creating healthy, balanced lives, and we understand that supporting parent mental health is a crucial aspect of fostering strong families and communities. As Dr. Murthy notes, parents play a profound role in shaping not only the health of their children but also the future of society. Yet, the responsibilities and stressors of parenting have only grown in recent years, fueled by technological advances, social media pressures, and a youth mental health crisis that affects families at every turn.
Understanding the Pressures on Parent Mental Health
The Surgeon General’s report lists several stressors that disproportionately impact parents, including:
Financial strain and economic instability
Concerns about children’s health and safety
Time demands and lack of support for paid family leave
Parental isolation and loneliness
Challenges managing technology and social media
Cultural pressures and discrimination
Many parents feel like they are constantly navigating these challenges without sufficient resources or support. This lack of support can exacerbate parent mental health challenges, making it harder for parents to find balance in their own lives and to model well-being for their children.
The Call to Action
Dr. Murthy’s advisory is a rallying cry for change. It calls for systemic shifts in culture, policies, and programs to ensure that parents and caregivers can thrive, not just survive. Policies such as paid family leave, access to affordable child care, and expanded parent mental health care are critical steps toward reducing stress and supporting parental well-being.
But this is not just a call for government intervention. The advisory encourages all sectors—employers, communities, schools, health systems, and individuals—to step up and support parents in meaningful ways. Whether it’s creating programs that foster community connections, offering flexible work environments, or simply checking in on the parents and caregivers in your life, we all have a role to play.
ZoneCoach®’s Commitment to Supporting Parent Mental Health
At ZoneCoach®, we are deeply committed to helping parents find balance and live in the zone. We recognize the profound impact that parent mental health and stress have on families and, by extension, their children. That’s why we offer coaching programs and resources designed to help parents manage stress, develop emotional resilience, and create environments where both they and their children can thrive.
By fostering a mindset of balance, resilience, and emotional intelligence, we believe parents can lead by example, showing their children how to navigate life’s challenges with confidence and calm.
The Path Forward
The U.S. Surgeon General’s advisory is a vital reminder that parents deserve more support, both from society and from themselves. By shifting our focus toward policies and practices that nurture the well-being of parents and caregivers, we can create a healthier future for all families.
The Living in the Zone podcast welcomes Kimberley Grayson
In the latest episode of Living in the Zone, we had the incredible opportunity to delve into the world of branding and marketing with none other than Kimberley Grayson. As someone who has carved out a remarkable career spanning leadership roles at iconic brands like Gap, Ulta Beauty, and Bloomingdale’s, Kimberley has become a master at not just building brands but connecting them to the hearts and minds of consumers. Her on-air success with QVC and her innovative strategies have helped numerous companies discover and articulate their voice in an increasingly crowded market. This episode is packed with actionable insights for entrepreneurs, business leaders, and anyone looking to build a brand that resonates with audiences and will help elevate your brand.
Finding Your Brand’s Voice: The Heart of Branding
One of the central themes Kimberley touched on during the episode was the importance of finding and refining your brand’s voice in order to elevate your brand. This is a concept that’s as critical for emerging startups as it is for well-established corporations. At its core, your brand’s voice is about the unique way in which your company communicates its values, mission, and story to its audience. It’s the personality and tone that your brand conveys in all its communications, from social media posts to product packaging and beyond.
Kimberley emphasizes that in today’s world, where consumers are bombarded with content, advertising, and products, having a clear, distinct voice is crucial for standing out. But it’s not enough to just have a voice to elevate your brand; that voice needs to resonate emotionally with your audience. Your brand’s voice should evoke a sense of trust, relatability, and authenticity. It’s not about being the loudest in the room but about being the most genuine.
For Kimberley, the foundation of finding that voice begins with a deep understanding of your audience. Who are they? What do they value? What problems do they need to solve? And how does your brand fit into their lives? These are essential questions that every brand must answer.
One of Kimberley’s key points was the notion that a brand’s voice isn’t something that can be developed overnight. It requires introspection, research, and a willingness to evolve over time. As markets shift and consumer needs change, so too should your brand’s voice, always staying true to its core values while being adaptable enough to remain relevant.
The Power of Storytelling
Throughout the episode, Kimberley continually came back to the idea of storytelling as a fundamental aspect of how to elevate your brand. In the age of social media, where people have become immune to traditional advertising tactics, storytelling offers a way to cut through the noise. Great brands are built on great stories—stories that resonate with their audience’s values, aspirations, and challenges.
Kimberley shared insights on how to build a captivating brand narrative, emphasizing that authenticity is key. Consumers today have a keen radar for anything that feels inauthentic or forced. A story that feels too polished or disingenuous can do more harm than good. Instead, Kimberley advocates for telling real, relatable stories that showcase the human side of a brand.
Storytelling, Kimberley explained, isn’t just about creating a one-time message or ad campaign. It’s about weaving a consistent narrative across all brand touchpoints. Every interaction a consumer has with your brand, from your website to customer service, should feel like part of the same story. This consistency is what builds trust and fosters a deeper emotional connection with your audience.
Scaling Your Brand: Strategy and Execution
Kimberley’s experience working with both emerging and established brands has given her a unique perspective on how to scale effectively. One of the biggest challenges companies face as they grow is maintaining the essence of their brand while expanding their reach. It’s easy to dilute your message or lose touch with your core audience when scaling, but Kimberley shared some valuable strategies for avoiding these pitfalls.
First and foremost, she stressed the importance of clarity in your brand’s mission and values. As your company grows, it’s crucial to ensure that everyone, from the executive team to frontline employees, is aligned with the brand’s core mission. This alignment serves as a guiding star, ensuring that every decision made during the scaling process—whether it’s about product development, marketing strategy, or customer engagement—remains true to the brand’s essence.
Kimberley also touched on the role of innovation in scaling a brand. While maintaining consistency is important, brands also need to be willing to take risks and innovate in order to stay relevant in a constantly evolving marketplace. This might involve experimenting with new product lines, exploring new distribution channels, or leveraging emerging technologies to enhance the customer experience.
However, innovation doesn’t mean chasing every new trend. Kimberley cautioned against falling into the trap of “shiny object syndrome,” where brands pivot too quickly towards new trends without fully understanding their relevance or impact. Instead, she advises a balanced approach—staying open to new ideas and innovations, but always filtering them through the lens of your brand’s mission and values.
The Role of Personal Branding in Professional Success
Towards the end of the episode, Kimberley and Jim Fannin discussed the role of personal branding in professional success. Just as companies need to cultivate a strong brand identity, individuals must also be mindful of their personal brand. In today’s competitive landscape, your personal brand can be just as important as the brand of the company you represent.
Kimberley shared her own journey of building a personal brand in the corporate world. She highlighted the importance of authenticity, consistency, and self-awareness. Building a personal brand, she noted, isn’t about crafting a persona or image that you think will be popular—it’s about being true to who you are, embracing your strengths, and being transparent about your journey.
In many ways, the principles that apply to corporate branding also apply to personal branding. Just as companies need to have a clear voice and narrative, so too do individuals. Kimberley emphasized the importance of being intentional about the way you present yourself in both professional and personal settings. Whether you’re networking at an industry event or posting on social media, every interaction contributes to your personal brand.
The S.C.O.R.E.® System and Branding: A Perfect Match
Jim Fannin and Kimberley also explored the intersection of branding and mental performance through the lens of the S.C.O.R.E.® System. Kimberley pointed out that the same principles that drive peak mental performance—Self-discipline, Concentration, Optimism, Relaxation, and Enjoyment—are also crucial to building a successful brand.
Self-discipline ensures that you stay consistent in your messaging and values, even as you grow and scale. Concentration allows you to focus on what truly matters—your audience and their needs. Optimism fuels the belief that your brand can make a difference in the marketplace. Relaxation helps you navigate the inevitable challenges of brand-building with grace and resilience. And finally, Enjoyment keeps you passionate and energized about your work, which in turn inspires your audience and fosters brand loyalty.
Conclusion: Building a Brand that Lasts
Kimberley Grayson’s insights on Living in the Zone provided a masterclass in branding—one that entrepreneurs, marketers, and business leaders alike can benefit from. Her approach to branding is rooted in authenticity, consistency, and a deep understanding of the consumer. Whether you’re just starting out or looking to scale an established brand, Kimberley’s wisdom offers a roadmap for success.
As Jim Fannin would say, living in the Zone isn’t just for athletes—it’s for anyone who wants to operate at the highest level in their field. By applying the S.C.O.R.E.® principles to your branding efforts, you can build a brand that not only stands out but also stands the test of time.
