Inside the mind of Chicago White Sox top prospect Jake Eder

Welcome back to another insightful episode of Living in the Zone, where we dive deep into the minds of athletes, business professionals, and thought leaders who are living and performing at their best. Today’s guest is Jake Eder, a rising star in Major League Baseball and a true student of the S.C.O.R.E.® System and the mental game of baseball. Jake recently made his big-league debut as a left-handed pitcher for the Chicago White Sox during the last two weeks of the season. But his journey to the mound is far more than just about pitching—it’s about mastering his mental game of baseball.

In this episode, we talk about how Jake has harnessed the power of the S.C.O.R.E.® principles—Self-discipline, Concentration, Optimism, Relaxation, and Enjoyment—to transform his mind, reduce mental clutter, and focus on the present moment. His commitment to mental performance is remarkable, and his story is one of overcoming adversity and achieving a lifelong dream. Let’s dive in.

The Power of Present-Tense Focus: Jake’s Journey

Jake Eder’s journey to the big leagues started long before his debut with the White Sox. As a standout pitcher at Vanderbilt, he played a pivotal role in the team’s 2019 College World Series victory, throwing the final out to secure the championship. In 2020, he was rated the top minor league pitcher in baseball. But like many athletes, Jake’s road was not without challenges.

In our conversation, Jake highlights how embracing the S.C.O.R.E.® System helped him stay focused and resilient through both high and low moments. One of the core aspects of his transformation has been the shift to complete present-tense focus, which is central to achieving peak mental performance in the mental game of baseball. This focus helped Jake not only manage the pressure of professional baseball but also stay locked into the moment, eliminating the noise that could derail his performance.

Jake explains, “When I’m on the mound, everything else disappears. It’s just me, the ball, the catcher’s mitt, and the batter. There’s no room for overthinking. I’ve learned to reduce the overall quantity of thought by living completely in the present. It’s a game-changer.”

This ability to focus on the now—without being distracted by past performances or future outcomes—is a hallmark of athletes who are performing in the Zone. By simplifying his mental game, Jake has learned to think less, but more efficiently, which is key to his success.

Using the S.C.O.R.E.® System in Daily Life

The S.C.O.R.E.® System, developed by Jim Fannin, is a mental framework designed to help anyone—from athletes to business professionals—reach their peak performance by managing five key elements: Self-discipline, Concentration, Optimism, Relaxation, and Enjoyment. Jake has embraced all five elements, but two, in particular, stand out as central to his success: Self-discipline and Concentration.

Self-Discipline: Creating the Mindset of a Champion

Jake’s story is a testament to the power of Self-discipline. As he shares in the episode, Self-discipline was a crucial part of his development, both on and off the field. The discipline to consistently show up, whether in the weight room, bullpen, or during mental preparation, allowed Jake to build the foundation for success.

Jake shares, “Self-discipline is what separates the good from the great. It’s easy to get distracted, especially when things aren’t going your way. But the S.C.O.R.E.® System taught me to focus on what I can control—my preparation, my work ethic, and my mindset. When I do that, the results follow.”

This commitment to Self-discipline echoes one of the key lessons from the S.C.O.R.E.® System: controlling your thoughts. By controlling what goes into your mind, you control your actions, and ultimately, your results. Jake’s ability to stay disciplined in his routines—whether it’s sticking to a strict training schedule or maintaining mental focus in high-pressure situations—has been instrumental in his journey to the majors.

Concentration: The Gift of Focus

Concentration is another crucial element that has driven Jake’s success. In the S.C.O.R.E.® System, concentration is about “thinking about what you think about.” It’s the ability to focus all your energy on one specific task, blocking out distractions.

For Jake, concentration means locking in on each pitch, one at a time. He explains, “I’ve learned to be fully present on each pitch. When you’re in the Zone, it feels like time slows down, and everything becomes clear. My job is to throw one pitch, to execute one moment. The rest doesn’t matter.”

This focus on being fully present aligns perfectly with the S.C.O.R.E.® principle of concentration, which teaches athletes to funnel their energy and attention into what matters most in the moment. By narrowing his focus, Jake has learned to eliminate mental clutter, which allows him to perform with precision and clarity under pressure.

Another contributing factor to Jake’s present tense purpose and demeanor in everything he does relates to the quantity of thoughts he has. By using the S.C.O.R.E.® System and its myriad of Cognitive Behavioral Tools, Jake has reduced his thought quantity by 40-50%. He has eliminated the thoughts that do not serve him and his visions and goals. This has resulted in a present tense mindset regardless of what Arena he finds himself in. His thoughts have flipped to 70-80% in the present and only 20-30% in the future or past for planning, strategies, tactics, learning and evaluation.

Overcoming Adversity: The Mental Game of Baseball

Baseball is a game of failure as much as it is a game of success. For every great pitch, there are moments when things don’t go as planned. Jake knows this all too well. One of the most significant aspects of his mental transformation has been learning how to bounce back from adversity and maintain his confidence even when the outcome isn’t ideal.

“Failure is a part of the game,” Jake says. “But the S.C.O.R.E.® System helped me shift my mindset. I don’t dwell on what went wrong. Instead, I evaluate, adjust, and move on. My confidence comes from knowing I’ve prepared the right way, and I can always make the next pitch my best one.”

This approach ties into the S.C.O.R.E.® principles of optimism and relaxation. By maintaining a positive outlook, even in the face of setbacks, and learning to relax under pressure, Jake has built the mental resilience to thrive at the highest level of competition.

Living in the Zone: The Ultimate Goal

At the heart of Jake’s journey is the pursuit of living in the Zone—a state of peak mental and physical performance where everything flows effortlessly. The S.C.O.R.E.® System provides the roadmap for achieving this state by balancing the five key elements.

In Jake’s words, “Living in the Zone means being completely locked into the moment. You’re not worried about the past, and you’re not thinking about the future. You’re just there, doing what you’re supposed to do, with complete confidence. That’s where the magic happens.”

Jake’s debut in the big leagues is just the beginning of what promises to be an exciting career. But more than that, it’s a testament to the power of the S.C.O.R.E.® System and the transformative impact it can have on anyone’s mental game.

Conclusion: Lessons for All of Us

Jake Eder’s story is a powerful reminder of the importance of mental performance in achieving success, not just in sports but in every area of life. By embracing the S.C.O.R.E.® principles, he has learned to focus on the present, eliminate distractions, and cultivate the mindset of a champion.

Whether you’re an athlete, business professional, or someone looking to improve your mental performance, the lessons Jake shares in this episode are invaluable. Focus on what you can control. Stay disciplined in your routines. Concentrate on the present moment. And most importantly, enjoy the journey.

As Jake continues to develop his career, his commitment to mental performance will undoubtedly take him far. For now, though, he’s living in the Zone—and showing us all how we can do the same.

Stay tuned for more inspiring conversations from Living in the Zone!

The Living in the Zone podcast welcomes Adrien Dumont de Chassart – a rising star on the PGA Tour

In this week’s episode of Living in the Zone, we are thrilled to welcome Adrien Dumont de Chassart, a rising star on the PGA Tour with an impressive track record already in place. Adrien’s journey from Belgium to the world of elite professional golf offers not just a story of talent and hard work, but one of mindset mastery and mental golf performance. His introduction to the S.C.O.R.E.® System at the University of Illinois under the guidance of Coach Mike Small set the stage for his current success, both on the PGA Tour and in international competitions.

In today’s blog, we’ll delve deeper into Adrien’s journey, how he incorporates the S.C.O.R.E.® principles in his game, and why these principles are not just for golfers or athletes, but for anyone striving to perform at their best in life’s challenges.

A Journey of Discipline and Focus

Adrien’s path to the PGA Tour is a testament to the importance of early mental golf conditioning. Growing up in Belgium, Adrien was a standout junior player who competed at national and international levels before making the leap to the U.S. collegiate system. Joining the University of Illinois men’s golf team, he quickly adapted to a higher level of competition, earning recognition as a 4x All-Big Ten First Team selection and ultimately being named the Big Ten Player of the Year in 2022.

What many people don’t realize is that behind every shot, every victory, and even every loss, lies a mental golf process that’s been fine-tuned with the S.C.O.R.E.® System. Adrien credits his mental fortitude to Coach Mike Small, who introduced him to Jim Fannin’s performance system for mental golf during his college years.

The S.C.O.R.E.® System: A Foundation for Success

For those new to the Living in the Zone community, let’s break down what the S.C.O.R.E.® System is. Created by Jim Fannin, this performance system is built around five core elements:

Self-Discipline: The foundation of the S.C.O.R.E.® System, Self-discipline involves controlling your thoughts and actions to achieve a set goal. For Adrien, this has meant developing the patience and focus needed for success in a sport where mental resilience is as important as physical ability.

Concentration: Staying locked in on the present moment is vital for any athlete, especially a golfer who must execute under pressure. Adrien’s ability to block out distractions and focus on the next shot, regardless of external circumstances, is key to his competitive edge.

Optimism: Maintaining a positive outlook, especially after a tough round, allows Adrien to bounce back quickly. He consistently chooses to view challenges as opportunities for growth, embodying the “next shot mentality” that players need to succeed in their mental golf game.

Relaxation: Golf is a game that demands both intense focus and calm under pressure. Adrien has honed the ability to remain relaxed and poised, even when the stakes are high. This aspect of the S.C.O.R.E.® System helps him stay fluid and smooth, preventing tension from sabotaging his performance.

Enjoyment: Finally, the love of the game. For Adrien, it’s not just about winning; it’s about enjoying the journey, the grind, and the competition. By keeping enjoyment at the center of his career, he ensures that passion fuels his drive for success.

Applying S.C.O.R.E.® in Golf and Life

Adrien’s story isn’t just for golfers—it’s for anyone looking to improve their mental game in the face of daily challenges. Whether you’re an entrepreneur, student, or parent, the S.C.O.R.E.® System can help you achieve balance and peak performance across all aspects of life.

Self-Discipline: Planning and Execution

For Adrien, self-discipline manifests in daily routines and preparation. Whether it’s the hours spent practicing on the course, studying course layouts, or analyzing his game with his team, Adrien’s success is built on a disciplined approach to perfect his mental golf game. Each day starts with a clear goal, and he remains committed to those goals even when challenges arise.

Just as in business or any other endeavor, discipline drives success. You can apply self-discipline in your life by setting clear, achievable goals and sticking to the process, even when the going gets tough. The key is consistency and a focus on continuous improvement.

Concentration: The Power of Focus

Golf, like many sports, requires extreme focus. Adrien knows that each round of golf is filled with distractions—whether from fans, opponents, or even self-doubt. His ability to maintain a laser focus on each shot is what separates him from many of his competitors. This concentration allows him to stay present and fully committed to the shot in front of him, rather than dwelling on past mistakes or worrying about future outcomes. In other words, an optimized mental golf game.

For listeners of Living in the Zone, think about how often distractions pull you away from your goals. Learning to focus on what truly matters in the moment is a skill that can benefit every area of your life, from work to personal relationships.

Optimism: A Champion’s Mindset

Adrien’s rise in the PGA Tour hasn’t been without setbacks, but it’s his optimism that keeps him pushing forward. The mindset of a champion is one that sees setbacks as temporary and fixable. This positive outlook allows Adrien to recover quickly from bad shots or poor rounds, understanding that each moment is a new opportunity.

Incorporating optimism in your life means choosing to see challenges as temporary and focusing on solutions rather than “problems”. At ZoneCoach®, we don’t even use the “p” word! Optimism is a critical trait for anyone looking to succeed at a high level.

Relaxation: Performing Under Pressure

For many, pressure can lead to tension and mistakes, but Adrien’s ability to relax and stay composed has been one of his greatest assets. Using tools like visualization and controlled breathing, he enters each tournament in a state of calm readiness.

You can use these same techniques in your life. Whether you’re preparing for a big presentation at work, dealing with a stressful family situation, or trying to stay calm in traffic, practicing relaxation techniques like deep breathing can help you maintain control and keep stress at bay.

Enjoyment: Passion as the Ultimate Driver

At the end of the day, Adrien’s passion for golf keeps him motivated through the ups and downs. Enjoying what you do—whether it’s playing a sport, building a business, or raising a family—fuels perseverance and resilience. Without enjoyment, the grind becomes unbearable. Adrien’s story reminds us to find joy in the process and stay connected to the reasons we began our journeys in the first place.

Final Thoughts: Living in the Zone with Adrien Dumont de Chassart

Adrien Dumont de Chassart’s journey from Belgium to the PGA Tour is an inspiring example of what can be achieved with the right mental approach. By incorporating the S.C.O.R.E.® System, he’s been able to rise to the highest levels of his sport, representing his country in the Olympics, excelling in the Arnold Palmer Cup, and now competing against the best in the world on the PGA Tour.

Whether you’re an athlete or simply striving to perform at your best in life, the principles Adrien has embraced—Self-Discipline, Concentration, Optimism, Relaxation, and Enjoyment—can help you get there too. As you listen to this week’s episode of Living in the Zone, think about how you can apply these principles to your own challenges, and how you can live more consistently in the purposeful calm, Zone state.

Catch the full episode of Living in the Zone featuring Adrien Dumont de Chassart to dive deeper into the mind of this exceptional athlete and learn how you can integrate the S.C.O.R.E.® System into your own journey toward peak performance.

As a parent, it’s natural to want the best for your children. You want them to excel academically, thrive in sports and extracurricular activities, develop healthy relationships, and feel confident in their abilities. Yet, today’s world poses significant challenges that make it harder for kids to find that balance. Social media, academic pressures, unrealistic standards, the need to excel in sports, and a constant barrage of comparisons create a breeding ground for anxiety, stress, and low self-esteem in children and has created a youth mental health crisis.

The numbers speak for themselves. According to the National Institute of Mental Health, nearly 32% of adolescents between 13-18 years old experience some form of anxiety disorder. The pressure to succeed—whether in the classroom, on the playing field, or socially—can feel overwhelming for children. Social media only magnifies these challenges, often leaving kids questioning their worth and feeling like they aren’t measuring up.

The S.C.O.R.E.® Success System, discovered by Jim Fannin in 1974, offers parents a powerful toolkit to help their children navigate these pressures while fostering a family culture of balance, success, and well-being. By integrating the five pillars of S.C.O.R.E.®—Self-discipline, Concentration, Optimism, Relaxation, and Enjoyment—into your family’s everyday life, you can create a support system that equips your children to handle the stressors they face with confidence, resilience, and a positive mindset. Ultimately developing world class decision makers with a blueprint for success.

Focus on youth mental health: Check out our Coach Your Kid To Greatness Masterclass

The Challenges Kids Face Today: Youth Mental Health

Before we dive into how the S.C.O.R.E.® System can help, it’s essential to understand the environment our children are growing up in and how it is effecting youth mental health.

Social Media and Comparison:

Smartphones and social media platforms have become a central part of children’s lives. On the surface, these platforms seem to foster connection, but they often lead to harmful comparisons. Kids are bombarded with highlight reels of their peers’ lives, creating unrealistic standards of beauty, success, and happiness. Research shows that prolonged social media use is linked to higher levels of anxiety and depression in children and a decrease in overall youth mental health. As kids compare themselves to others online, they can start to feel inadequate or left out, which negatively impacts their confidence and self-esteem.

Academic and Athletic Pressure:

The pressure to succeed in both academics and sports has never been greater. From a young age, children are pushed to excel in school, compete in sports, and engage in extracurricular activities. While achievement is important, the intense focus on success can lead to burnout, anxiety, and even a fear of failure exasperating the youth mental health crisis. Kids may feel like they need to be perfect to meet expectations, which can hinder their overall youth mental health and well-being.

Anxiety and Stress:

A recent study from the American Psychological Association found that teenagers report levels of stress comparable to those of adults. The combination of academic pressure, social media comparisons, and the expectations to perform athletically can create a heightened sense of anxiety. For some children, this anxiety can spiral into panic attacks, depression, and avoidance behaviors.

With these challenges in mind, the question becomes: how can parents equip their children to face these pressures and still find joy, confidence, and success in their lives? This is where the S.C.O.R.E.® Success System comes in.

How the S.C.O.R.E.® System Can Help Your Child Thrive

The S.C.O.R.E.® Success System is built on five core principles that, when applied, help children achieve a balanced mindset that supports both mental and emotional well-being. By teaching your children how to apply the S.C.O.R.E.® markers—Self-discipline, Concentration, Optimism, Relaxation, and Enjoyment—you can foster a home environment that encourages them to handle stress, resist unhealthy comparisons, manage their daily thoughts and develop resilience in the face of adversity.

Self-Discipline: Building Healthy Habits and Structure

Self-discipline is the foundation of the S.C.O.R.E.® System and a critical skill for children to develop in today’s world. It’s easy for kids to get distracted by social media, video games, or the pressure to keep up with peers. However, Self-discipline helps them stay focused on their goals and build healthy habits that will serve them in all areas of life.

Incorporating Self-discipline into your family’s routine can start with simple practices like setting designated homework times, limiting screen time, and encouraging your child to engage in physical activity. By teaching Self-discipline early, you help your child develop the ability to make better choices and resist distractions. Self-discipline isn’t just about academics or sports; it’s about fostering an attitude of personal responsibility and perseverance that will benefit your child in every aspect of life.

Example: If your child feels overwhelmed by the pressure to succeed in school, teaching them Self-discipline in the form of time management can alleviate some of that stress. Instead of cramming the night before an exam, your child will learn how to break tasks into manageable chunks, limit distractions, think less and produce more in a shorter amount of time.

Concentration: Focus Amidst Distraction

Concentration is an essential skill for children, especially in today’s distraction-heavy environment. Whether it’s the constant notifications from social media or the need to juggle multiple activities, children often struggle to focus on the task at hand and stay connected to the present moment.

By applying the principle of Concentration, you can help your child develop the ability to stay present and give their full attention to whatever they’re doing—whether it’s studying for a test, practicing for a game, or spending time with family. Concentration also plays a vital role in managing social media use. Encouraging kids to take “focus breaks,” where they step away from their devices and center their attention on one activity, can improve their productivity and mental clarity.

Focus on youth mental health: Check out our Coach Your Kid To Greatness Masterclass

Example: If your child is struggling with focus during study time, you can use the S.C.O.R.E.® principle of Concentration by setting up a distraction-free environment and encouraging short, focused study sessions followed by breaks. This method has been proven to improve concentration and help kids retain more information, reducing stress and increasing academic success.

Optimism: Developing a Positive Mindset

Optimism is a powerful tool for building resilience in children. In today’s world, where kids face constant pressure to achieve, it’s easy for them to fall into negative thinking patterns, particularly when things don’t go as planned. Social media, with its curated perfection, can make children feel like they aren’t measuring up, leading to feelings of inadequacy.

By fostering Optimism, you can help your child reframe challenges as opportunities for growth. Teaching them to adopt a positive mindset when they encounter difficulties—in school, sports, or friendships—helps them bounce back from setbacks with greater confidence. Optimism isn’t about ignoring challenges; it’s about approaching them with the belief that they are solvable and that failure is just a learning experience and a stepping stone to success.

Example: When your child doesn’t make the team or gets a lower grade than expected, use the principle of Optimism to encourage them to see the situation as an opportunity to learn and improve. By celebrating their efforts rather than just the outcomes, you reinforce the idea that persistence and a positive attitude are the keys to long-term success.

Relaxation: Managing Stress and Anxiety

Relaxation is an essential marker in the S.C.O.R.E.® System, especially given the high levels of anxiety and stress many children face today. Whether it’s the pressure to perform academically, athletically, or socially, children need tools to manage their stress effectively.

Teaching your child Relaxation techniques, such as deep breathing, mindfulness, or simply taking a break from their busy schedule, can help them decompress and reset. This reduces anxiety and helps them approach challenges with a calm and focused mindset. Relaxation also promotes better sleep, which is essential for cognitive function and emotional regulation.

Example: If your child is feeling anxious before an exam or a big game, guiding them through a simple relaxation technique—such as deep breathing or visualization—can help calm their nerves and improve their performance. When kids learn to manage their stress in healthy ways, they’re better equipped to face life’s challenges without feeling overwhelmed.

Enjoyment: Cultivating Joy and Passion

Finally, Enjoyment is a crucial component of the S.C.O.R.E.® System that often gets overlooked in the pursuit of success. Children today are often so focused on achieving their goals that they forget to enjoy the process. Yet, joy and passion are what fuel long-term success and fulfillment and positive youth mental health.

Encourage your child to find joy in their daily activities, whether it’s school, sports, or hobbies. By focusing on the Enjoyment of learning or the thrill of playing sports, rather than just the outcomes, children can develop a love for the process itself. This not only reduces the pressure they feel to achieve but also makes them more likely to stick with activities in the long run.

Focus on youth mental health: Check out our Coach Your Kid To Greatness Masterclass

Example: If your child feels burnt out from constant practice or studying, take a step back and remind them to enjoy what they’re doing. Whether it’s playing a sport they love or learning a subject they’re passionate about, fostering enjoyment ensures that they stay motivated and excited about their growth.

Creating a Family Fabric of Success with the S.C.O.R.E.® System

The S.C.O.R.E.® System isn’t just for children—it’s for families. By incorporating these five markers into your family’s daily life, you can create a culture of success, resilience, and positivity. This shared foundation will not only help your children manage today’s challenges but will also strengthen the bonds within your family.

Self-discipline can help establish routines that bring structure and balance to the household. Concentration allows for meaningful time spent together, free from distractions. Optimism creates an environment where setbacks are seen as growth opportunities. Relaxation ensures that both parents and children have the mental space to recharge, and Enjoyment ensures that you celebrate the journey, not just the destination.

In today’s fast-paced, high-pressure world, the S.C.O.R.E.® system offers a blueprint for success that emphasizes balance, mental wellness, and family connection. By instilling these principles in your children, you’re giving them the tools they need to thrive, no matter what challenges come their way.

Focus on youth mental health: Check out our Coach Your Kid To Greatness Masterclass

In a recent advisory, U.S. Surgeon General Dr. Vivek Murthy addressed an urgent issue impacting millions of families: parent mental health and well-being. The report shines a spotlight on the significant pressures facing parents and caregivers today and calls for a much-needed shift in how society supports this essential group.

For over a decade, research has indicated that parents experience higher levels of stress than other adults. According to Dr. Murthy, 33% of parents report high levels of stress, compared to 20% of the general adult population. This chronic stress is not just an isolated issue—it impacts both parent mental health and the overall well-being of their children. When parents face prolonged or severe stress, it can contribute to mental health conditions like depression and anxiety in children, creating a cycle of parent mental health challenges that can be difficult to break.

At ZoneCoach®, we believe in the power of creating healthy, balanced lives, and we understand that supporting parent mental health is a crucial aspect of fostering strong families and communities. As Dr. Murthy notes, parents play a profound role in shaping not only the health of their children but also the future of society. Yet, the responsibilities and stressors of parenting have only grown in recent years, fueled by technological advances, social media pressures, and a youth mental health crisis that affects families at every turn.

Understanding the Pressures on Parent Mental Health

The Surgeon General’s report lists several stressors that disproportionately impact parents, including:

• Financial strain and economic instability
• Concerns about children’s health and safety
• Time demands and lack of support for paid family leave
• Parental isolation and loneliness
• Challenges managing technology and social media
• Cultural pressures and discrimination

Many parents feel like they are constantly navigating these challenges without sufficient resources or support. This lack of support can exacerbate parent mental health challenges, making it harder for parents to find balance in their own lives and to model well-being for their children.

The Call to Action

But this is not just a call for government intervention. The advisory encourages all sectors—employers, communities, schools, health systems, and individuals—to step up and support parents in meaningful ways. Whether it’s creating programs that foster community connections, offering flexible work environments, or simply checking in on the parents and caregivers in your life, we all have a role to play.

ZoneCoach®’s Commitment to Supporting Parent Mental Health

At ZoneCoach®, we are deeply committed to helping parents find balance and live in the zone. We recognize the profound impact that parent mental health and stress have on families and, by extension, their children. That’s why we offer coaching programs and resources designed to help parents manage stress, develop emotional resilience, and create environments where both they and their children can thrive.

Check out our upcoming Masterclass by clicking here.  

By fostering a mindset of balance, resilience, and emotional intelligence, we believe parents can lead by example, showing their children how to navigate life’s challenges with confidence and calm.

The Path Forward

The U.S. Surgeon General’s advisory is a vital reminder that parents deserve more support, both from society and from themselves. By shifting our focus toward policies and practices that nurture the well-being of parents and caregivers, we can create a healthier future for all families.

At ZoneCoach®, we stand with parents, offering guidance, community, and resources to help them live in the zone—because when parents thrive, everyone benefits.

The Living in the Zone podcast welcomes Kimberley Grayson

In the latest episode of Living in the Zone, we had the incredible opportunity to delve into the world of branding and marketing with none other than Kimberley Grayson. As someone who has carved out a remarkable career spanning leadership roles at iconic brands like Gap, Ulta Beauty, and Bloomingdale’s, Kimberley has become a master at not just building brands but connecting them to the hearts and minds of consumers. Her on-air success with QVC and her innovative strategies have helped numerous companies discover and articulate their voice in an increasingly crowded market. This episode is packed with actionable insights for entrepreneurs, business leaders, and anyone looking to build a brand that resonates with audiences and will help elevate your brand.

Finding Your Brand’s Voice: The Heart of Branding

One of the central themes Kimberley touched on during the episode was the importance of finding and refining your brand’s voice in order to elevate your brand. This is a concept that’s as critical for emerging startups as it is for well-established corporations. At its core, your brand’s voice is about the unique way in which your company communicates its values, mission, and story to its audience. It’s the personality and tone that your brand conveys in all its communications, from social media posts to product packaging and beyond.

Kimberley emphasizes that in today’s world, where consumers are bombarded with content, advertising, and products, having a clear, distinct voice is crucial for standing out. But it’s not enough to just have a voice to elevate your brand; that voice needs to resonate emotionally with your audience. Your brand’s voice should evoke a sense of trust, relatability, and authenticity. It’s not about being the loudest in the room but about being the most genuine.

For Kimberley, the foundation of finding that voice begins with a deep understanding of your audience. Who are they? What do they value? What problems do they need to solve? And how does your brand fit into their lives? These are essential questions that every brand must answer.

One of Kimberley’s key points was the notion that a brand’s voice isn’t something that can be developed overnight. It requires introspection, research, and a willingness to evolve over time. As markets shift and consumer needs change, so too should your brand’s voice, always staying true to its core values while being adaptable enough to remain relevant.

The Power of Storytelling

Throughout the episode, Kimberley continually came back to the idea of storytelling as a fundamental aspect of how to elevate your brand. In the age of social media, where people have become immune to traditional advertising tactics, storytelling offers a way to cut through the noise. Great brands are built on great stories—stories that resonate with their audience’s values, aspirations, and challenges.

Kimberley shared insights on how to build a captivating brand narrative, emphasizing that authenticity is key. Consumers today have a keen radar for anything that feels inauthentic or forced. A story that feels too polished or disingenuous can do more harm than good. Instead, Kimberley advocates for telling real, relatable stories that showcase the human side of a brand.

Storytelling, Kimberley explained, isn’t just about creating a one-time message or ad campaign. It’s about weaving a consistent narrative across all brand touchpoints. Every interaction a consumer has with your brand, from your website to customer service, should feel like part of the same story. This consistency is what builds trust and fosters a deeper emotional connection with your audience.

Scaling Your Brand: Strategy and Execution

Kimberley’s experience working with both emerging and established brands has given her a unique perspective on how to scale effectively. One of the biggest challenges companies face as they grow is maintaining the essence of their brand while expanding their reach. It’s easy to dilute your message or lose touch with your core audience when scaling, but Kimberley shared some valuable strategies for avoiding these pitfalls.

First and foremost, she stressed the importance of clarity in your brand’s mission and values. As your company grows, it’s crucial to ensure that everyone, from the executive team to frontline employees, is aligned with the brand’s core mission. This alignment serves as a guiding star, ensuring that every decision made during the scaling process—whether it’s about product development, marketing strategy, or customer engagement—remains true to the brand’s essence.

Kimberley also touched on the role of innovation in scaling a brand. While maintaining consistency is important, brands also need to be willing to take risks and innovate in order to stay relevant in a constantly evolving marketplace. This might involve experimenting with new product lines, exploring new distribution channels, or leveraging emerging technologies to enhance the customer experience.

However, innovation doesn’t mean chasing every new trend. Kimberley cautioned against falling into the trap of “shiny object syndrome,” where brands pivot too quickly towards new trends without fully understanding their relevance or impact. Instead, she advises a balanced approach—staying open to new ideas and innovations, but always filtering them through the lens of your brand’s mission and values.

The Role of Personal Branding in Professional Success

Towards the end of the episode, Kimberley and Jim Fannin discussed the role of personal branding in professional success. Just as companies need to cultivate a strong brand identity, individuals must also be mindful of their personal brand. In today’s competitive landscape, your personal brand can be just as important as the brand of the company you represent.

Kimberley shared her own journey of building a personal brand in the corporate world. She highlighted the importance of authenticity, consistency, and self-awareness. Building a personal brand, she noted, isn’t about crafting a persona or image that you think will be popular—it’s about being true to who you are, embracing your strengths, and being transparent about your journey.

In many ways, the principles that apply to corporate branding also apply to personal branding. Just as companies need to have a clear voice and narrative, so too do individuals. Kimberley emphasized the importance of being intentional about the way you present yourself in both professional and personal settings. Whether you’re networking at an industry event or posting on social media, every interaction contributes to your personal brand.

The S.C.O.R.E.® System and Branding: A Perfect Match

Jim Fannin and Kimberley also explored the intersection of branding and mental performance through the lens of the S.C.O.R.E.® System. Kimberley pointed out that the same principles that drive peak mental performance—Self-discipline, Concentration, Optimism, Relaxation, and Enjoyment—are also crucial to building a successful brand.

Self-discipline ensures that you stay consistent in your messaging and values, even as you grow and scale. Concentration allows you to focus on what truly matters—your audience and their needs. Optimism fuels the belief that your brand can make a difference in the marketplace. Relaxation helps you navigate the inevitable challenges of brand-building with grace and resilience. And finally, Enjoyment keeps you passionate and energized about your work, which in turn inspires your audience and fosters brand loyalty.

Conclusion: Building a Brand that Lasts

Kimberley Grayson’s insights on Living in the Zone provided a masterclass in branding—one that entrepreneurs, marketers, and business leaders alike can benefit from. Her approach to branding is rooted in authenticity, consistency, and a deep understanding of the consumer. Whether you’re just starting out or looking to scale an established brand, Kimberley’s wisdom offers a roadmap for success.

As Jim Fannin would say, living in the Zone isn’t just for athletes—it’s for anyone who wants to operate at the highest level in their field. By applying the S.C.O.R.E.® principles to your branding efforts, you can build a brand that not only stands out but also stands the test of time.

The Living in the Zone Podcast Welcomes Inter Miami Soccer Star Lawson Sunderland

This week on Living in the Zone, we’re joined by Lawson Sunderland, a rising star of Inter Miami, a 22-year-old midfielder shaping the future of American soccer playing alongside legends like Lionel Messi and Luis Suarez. In this episode, Lawson shares what it’s like to step onto the pitch with some of the world’s greatest players and how he has harnessed the power of the S.C.O.R.E.® System to elevate his mental game, manage pressure, and stay focused on his long-term goals.

We’ll explore how Lawson has applied the S.C.O.R.E.® principles—Self-discipline, Concentration, Optimism, Relaxation, and Enjoyment—not only on the soccer field but also in his personal life. His story is one of growth, confidence, and balance, making him a powerful example of living in the Zone both on and off the pitch.

Playing with Legends: Finding His Place Among American Soccer’s Greats

When you’re playing alongside names like Lionel Messi and Luis Suarez, it’s easy to feel the weight of expectations. For Lawson Sunderland, stepping onto the field with such iconic players was both a dream come true and a significant challenge. “The pressure is intense,” Lawson admits. “You feel as if every move is scrutinized, and the bar is set so high.”

Yet, it was the application of the S.C.O.R.E.® System that gave Lawson the confidence to handle this unique situation. Lawson knew he had to find a way to manage his thoughts and rise to the occasion, and not let the pressure overwhelm him. “The S.C.O.R.E.® System has been a game-changer for me. It’s taught me how to get into the Zone, stay there, and perform at my best, no matter who’s on the field with me.”

Lawson specifically credits the Self-discipline and Concentration elements of the system for his growth. “Self-discipline is everything. It’s not just about showing up for practice or hitting the gym; it’s about the little decisions you make every day. When I’m training with Messi and Suarez, I realize how disciplined they are with everything they do—every touch, every pass, every movement is intentional. That’s what I’m learning.” Lawson has learned the value in having a well-defined blueprint for every training session and match. He has clear objectives for what he wants to accomplish that specific day.

For Concentration, Lawson shares how important it is to focus on the present moment. “When you’re on the field with players of that caliber, the game moves faster, and you have to stay locked in. The S.C.O.R.E.® System helped me sharpen my concentration and block out distractions, so I could just focus on my role and what I can control.”

The Role of Confidence: Building It from Within

Confidence can be elusive for any athlete, especially a young player finding his way in the professional ranks. “I struggled with self-doubt early on,” Lawson admits. “But the S.C.O.R.E.® System changed that for me. It taught me how to develop confidence not based on outcomes, but based on my preparation and mindset.”

Lawson also credits Optimism, another cornerstone of the S.C.O.R.E.® System, for helping him stay positive through the inevitable challenges that come with being a professional athlete. “There are always ups and downs, injuries, bad games, or criticism from the media. But I’ve learned to stay optimistic and trust the process. My optimism isn’t blind faith—it’s grounded in the belief that as long as I keep working, good things will come.”

One of the key tools Lawson relies on is visualization, an integral part of the S.C.O.R.E.® System. Lawson says he uses visualization to dress-rehearse every game to mentally prepare for his performances. “I close my eyes, and I see myself making that perfect pass, winning that tackle, or scoring that goal. It calms my nerves and fills me with confidence before I even step onto the field.”

Living in the Zone Off the Field: Finding Balance

While Lawson’s dedication to soccer is clear, he emphasizes the importance of balance in his life. It can be easy to get caught up in soccer 24/7, but Lawson has realized that what he does off the field is just as important to his performance on it. He is a great son, a brother, a friend and all of these other arenas make him the awesome individual that he is.

Lawson speaks about how Relaxation and Enjoyment, principles of the S.C.O.R.E.® System have helped him maintain that balance. “For a long time, I thought relaxation meant doing nothing, but now I see it as active recovery. It’s about finding ways to recharge my mind and body so I can give 100% when it’s time to compete.” Spending time with loved ones, family and friends off the field is one way Lawson boosts the relaxation levels and allows himself to detach from his soccer arena.

Lawson also makes time for the things that bring him joy, whether it’s playing video games with friends or taking a walk in nature. “I’ve learned to prioritize Enjoyment—both in soccer and in life. If I’m not having fun, I’m not performing at my best. Enjoyment fuels everything for me.”

The Influence of Mentors: Learning from the Best

Playing with Messi and Suarez isn’t just a masterclass in technical ability; it’s also an opportunity for Lawson to learn from two of the greatest minds in the game. “They’re not just physically gifted—they’re mentally sharp,” Lawson says. “I watch how they approach the game, how they handle pressure, and how they bounce back from mistakes. It’s been an incredible learning experience.”

One of the most important lessons Lawson has learned from his mentors is the art of Relaxation under pressure. “Messi, for example, never seems rattled. He plays with such calm and composure, even in the biggest moments. I’ve tried to model that in my own game—staying relaxed, trusting my training, and not letting the moment overwhelm me.”

The S.C.O.R.E.® System has provided Lawson with the tools to do just that. “The ability to relax, especially when the stakes are high, is something I’ve had to work on. But now, I feel like I’m able to stay calm and confident, even in the most intense situations.”

Staying Future-Focused: What’s Next for Lawson

As a young player with a bright future ahead, Lawson is fully aware that his journey is just beginning. “I’m always thinking about what’s next—how I can improve, how I can take my game to the next level. But I also try to stay grounded in the present. That’s where the Concentration and Self-discipline aspects of S.C.O.R.E.® really come into play.”

Lawson’s goals for the future aren’t just about personal accolades; he’s focused on helping his team succeed and continuing to grow as a player and a person. “Playing with Messi and Suarez has shown me what’s possible, and I’m motivated to keep pushing myself. But at the same time, I know it’s a process. The S.C.O.R.E.® System has taught me to trust that process and to stay patient.”

The S.C.O.R.E.® System: A Blueprint for Success

Lawson Sunderland’s journey is a testament to the power of the S.C.O.R.E.® System. Whether it’s on the field, where he’s honing his skills as a midfielder for Inter Miami, or off the field, where he’s building balance and resilience in his personal life, the principles of Self-discipline, Concentration, Optimism, Relaxation, and Enjoyment have helped him reach new heights.

As Lawson continues to rise through the ranks of professional soccer, his story serves as an inspiring reminder that peak performance isn’t just about talent—it’s about mindset. The S.C.O.R.E.® System provides a clear, actionable framework for athletes, business professionals, and anyone looking to reach their full potential. It’s about mastering the mental game, staying focused on the present, and enjoying the journey along the way.

In the words of Lawson himself, “The Zone is where everything comes together—your preparation, your focus, your confidence. And with the S.C.O.R.E.® System, I’ve learned how to get there and stay there.”

Be sure to catch this week’s episode of Living in the Zone to hear more about Lawson Sunderland’s incredible journey and learn how the S.C.O.R.E.® System can help you perform at your best, no matter what arena you’re competing in.

In this week’s episode of Living in the Zone, we had the privilege of speaking with Amanda Eder, the mother of Jake Eder, a top pitching prospect for the Chicago White Sox. Amanda’s unwavering support and dedication to her son’s development both as an athlete and as a person is truly remarkable. Her journey offers a unique perspective on what it means to be ‘in the Zone’ as a parent and how the S.C.O.R.E.® System has been a critical part of Jake’s rise to success.

In today’s blog, we’ll dive deeper into Amanda’s role, the importance of parental support, and how the S.C.O.R.E.® System, with its foundation in Self-discipline, Concentration, Optimism, Relaxation, and Enjoyment, has helped Jake excel on and off the field.

The Heart of Support: Amanda’s Journey

Amanda Eder’s story is one that resonates with parents everywhere who want the best for their children, not just in sports but in life. Her journey as a mother started long before Jake became a standout baseball prospect. She recognized early on that for Jake to succeed, he needed more than just talent—he needed the right mindset, structure, and emotional foundation to thrive under pressure.

As Amanda shared on the podcast, one of the biggest challenges was helping Jake balance his dreams of playing baseball at a professional level with the demands of being a young man navigating life. That’s where the S.C.O.R.E.® System, introduced to her by Jake’s coach, became pivotal. It helped them shape a mindset that wasn’t just about success on the field, but about building the mental and emotional fortitude that could carry Jake through any challenge.

Applying the S.C.O.R.E.® System to Parenting

The S.C.O.R.E.® System, created by Jim Fannin, has long been a guide for peak performance in sports, business, and life. It’s built on five core principles that are universal to success: Self-discipline, Concentration, Optimism, Relaxation, and Enjoyment. While it’s often applied to individual performance, Amanda demonstrated how it can be equally transformative in a parenting role.

Amanda explained how Self-discipline was the first principle she instilled in Jake. “I had to teach him the importance of daily routines—not just in his baseball training, but in his approach to life,” she said. From waking up with intention to setting daily goals, Amanda emphasized that Jake had to understand the value of discipline in every aspect of his life. Whether it was sticking to a diet, following through on academic commitments, or handling personal challenges, self-discipline laid the groundwork for his success.

Concentration was another critical aspect. “The distractions were everywhere,” Amanda said. “But Jake learned early on to block out the noise.” By teaching Jake to focus on what mattered, Amanda helped him stay present, not just on the field but in the classroom and with his relationships. This kind of concentration is at the heart of the S.C.O.R.E.® System and key to getting into the Zone.

Amanda’s Optimism played a significant role in Jake’s development. “There were tough days,” she admitted. “Injuries, failures, and moments of doubt could have easily derailed him, but I made sure to keep hope alive. That’s what optimism does.” Through consistent encouragement, Amanda helped Jake see challenges as opportunities to grow, a lesson every parent can apply to their child’s life.

Relaxation was equally important. “Jake needed to learn how to relax under pressure, to trust his training,” Amanda noted. She utilized techniques like breathing exercises and mindfulness, which Jake has used before games and during high-pressure moments. One of the tools she introduced was Fannin’s “Breathe Like A Baby™,” which focuses on deep, rhythmic breathing to calm the mind and body in under 90 seconds. This tool gave Jake a competitive edge, helping him relax and recover between high-stakes moments on the mound.

Finally, Amanda emphasized Enjoyment. “Baseball is just a game,” she often reminded Jake, especially on days when the pressure mounted. By teaching him to enjoy the process—the ups and downs, the training, the victories, and even the setbacks—Jake was able to stay connected to the love of the game. “If you can’t enjoy it, then why do it?” Amanda said. This is a powerful lesson for parents and athletes alike.

Building Jake’s Mindset: Tools for Success

Jake Eder’s rise through the ranks of professional baseball hasn’t been solely because of his physical abilities. His success is a testament to the power of mental performance. Amanda, along with his coaches, helped him develop a strong mental toolkit, rooted in the S.C.O.R.E.® System.

One of the key tools Jake regularly uses is the 90-Second Mental Movie, a visualization technique where he mentally plays out successful outcomes before stepping on the field. As Amanda explained, “Jake learned to see himself throwing the perfect pitch, to feel the confidence of getting the strikeout before it even happened.” This technique is simple yet powerful, allowing Jake to enter a calm, focused state of mind—the Zone—where his best performances happen.

Another favorite of Jake’s is the Light Switch™ tool. Amanda shared how Jake uses this tool to turn off distractions. Before a game, he’ll visualize flipping a switch in his mind, instantly turning off any anxiety, self-doubt, or distractions. This allows him to concentrate fully on the task at hand, a vital skill in high-pressure situations.

In the Zone as a Parent: The Bigger Picture

What does it mean to be ‘in the Zone’ as a parent? For Amanda, it’s about being fully present, setting the right example, and trusting the process. She emphasized that supporting Jake wasn’t about pushing him toward her idea of success but helping him define what success meant to him. “I had to step back at times and let Jake fail, let him figure things out on his own,” she said. “That’s part of being in the Zone as a parent—knowing when to support and when to let go.”

Amanda also reflected on the importance of maintaining balance as a parent. “It’s easy to lose yourself in your child’s dreams, but I had to stay in my own Zone,” she explained. This is where the principles of relaxation and enjoyment were crucial. Amanda used the same S.C.O.R.E.® principles she taught Jake to maintain her own sense of calm and fulfillment.

The Takeaway: A Universal Blueprint for Success

Amanda Eder’s story is a powerful reminder that success, whether in sports or life, is not just about talent but about the mental framework that supports it. The S.C.O.R.E.® System gave Jake the tools he needed to excel, but it also provided Amanda with a roadmap for being the best parent she could be.

As parents, mentors, or coaches, we all have the opportunity to guide those we care about toward their own Zone. Whether your child is an aspiring athlete or navigating the challenges of life, the principles of Self-discipline, Concentration, Optimism, Relaxation, and Enjoyment can be the foundation for their success.

In Amanda’s words, “It’s about giving them the tools, the mindset, and the belief that they can handle anything life throws at them. That’s how you get them in the Zone.”

Catch the full episode of Living in the Zone to hear more of Amanda’s inspiring journey and discover how the S.C.O.R.E.® System can help you and your family reach new heights.

Conclusion: Applying the S.C.O.R.E.® System to Your Own Life

Bob Davis’s approach to photography is a masterclass in applying the S.C.O.R.E.® Success System to achieve peak performance. By balancing Self-discipline, Concentration, Optimism, Relaxation, and Enjoyment, Bob has crafted a career defined by excellence and creativity. His story is a powerful reminder that the principles of the S.C.O.R.E.® system can be applied not only to photography but to any area of life where peak performance is the goal.

As you listen to this week’s episode of Living in the Zone, take note of how Bob’s journey can inspire you to apply these principles in your own work, whether you’re behind the camera, in the boardroom, or on the field. By living in the Zone, you too can unlock your full potential and achieve greatness in whatever you pursue.

Living in the Zone Podcast world-renowned photographer Bob Davis

On this week’s episode of the Living in the Zone Podcast, we sit down with world-renowned photographer Bob Davis. With over 25 years of experience behind the camera, Bob has captured iconic moments from the golden era of the Chicago Bulls to some of the biggest celebrity weddings in the world. His work has been featured in People Magazine, Time Magazine, and other prestigious publications. In addition, Bob is a Canon Explorer of Light, a title bestowed upon only 36 photographers in the world, recognizing his exceptional mastery in the art of photography.

What sets Bob apart is not just his technical expertise, but the mental framework he brings to each shoot. In our conversation, Bob reveals how he applies the principles of the S.C.O.R.E.® Success System—Self-discipline, Concentration, Optimism, Relaxation, and Enjoyment—to his craft, allowing him to consistently capture the perfect shot. These five markers, the foundation of the S.C.O.R.E.® system, discovered by Jim Fannin, guides Bob in navigating the challenges of high-stakes shoots and producing images that evoke emotion, tell a story, and stand the test of time.

In this blog post, we’ll explore how each marker of the S.C.O.R.E.® system plays an integral role in Bob’s approach to photography, and how applying these principles can help anyone—from professionals to hobbyists—reach peak performance, not just behind the camera but in all aspects of life.

Self-Discipline: The Key to Consistency

For Bob, Self-disicipline is the cornerstone of his success. Photography, especially at the level he operates, requires a deep commitment to preparation and a relentless pursuit of perfection. Whether he’s shooting an NBA championship celebration or a high-profile celebrity wedding, there’s no room for error. Self-discipline ensures that Bob is not only physically prepared—with his gear ready and tested—but also mentally sharp, ready to adapt to the unpredictability of each shoot.

Bob shares in the podcast how, early in his career, Self-discipline helped him establish a reputation for consistency. He recalls spending countless hours studying lighting techniques, experimenting with angles, and practicing different shooting styles. That dedication laid the foundation for his ability to produce high-quality work, regardless of the situation or time pressure.

In photography, where timing is everything, Self-discipline also plays a crucial role in managing the technical aspects of the craft. It ensures that Bob is always aware of his camera settings, the lighting conditions, and the composition of each frame. When you’re disciplined, you can act swiftly and intuitively, making the necessary adjustments on the fly to capture the perfect moment.

Concentration: Focus on the Subject, Focus on the Moment

When Bob is on set, whether it’s for a portrait, an event, or a wedding, his Concentration is razor-sharp. Concentration in photography goes beyond just keeping the subject in focus; it’s about being fully present in the moment. Bob explains that great photography is about seeing what others might miss—the subtle gestures, the fleeting expressions, or the perfect interplay of light and shadow.

During a wedding, for instance, Bob needs to be attuned to the emotion of the moment—whether it’s the couple’s first look, the exchange of vows, or the celebration afterward. Missing these moments could mean losing the heart of the story he’s trying to tell through his images.

Bob uses the S.C.O.R.E.® system’s focus on Concentration to maintain complete awareness of his surroundings. He mentions how easy it can be for distractions—be it time constraints, environmental challenges, or logistical issues—to derail the shoot. By keeping his mind clear and focused, he ensures that these distractions don’t pull him away from the task at hand. Concentration helps Bob stay in the creative flow, capturing spontaneous moments with precision and artistry.

Optimism: Capturing Positivity in Every Frame

One of the most inspiring aspects of Bob’s approach to photography is his Optimism. He truly believes in the power of positivity and how it translates into his work. In our podcast conversation, Bob emphasizes that Optimism isn’t just about having a positive attitude; it’s about seeing possibilities where others might see limitations.

When Bob is working in unpredictable conditions—whether it’s less-than-ideal weather at an outdoor event or technical challenges—Optimism allows him to stay calm and adapt. Instead of seeing these conditions as obstacles, Bob sees them as opportunities to capture something unique and unexpected. His Optimism fuels his creativity, helping him think outside the box and experiment with new techniques that often lead to stunning results.

Bob gives the example of a wedding shoot where a sudden downpour seemed to ruin the perfect outdoor ceremony. Instead of panicking, Bob shifted his mindset. He used the rain to create romantic, atmospheric shots that the couple ended up loving. “The rain became a part of the story,” Bob explains, “and it added an unexpected beauty to the day.” This is a perfect example of how optimism can transform a potential setback into a creative opportunity.

Relaxation: The Calm Amidst the Chaos

Photography can be a high-pressure job, especially when you’re capturing once-in-a-lifetime moments. Maintaining Relaxation is critical, and it’s a skill that Bob has mastered. As he discusses on the podcast, staying relaxed enables him to stay composed and clear-headed, even in chaotic environments. Whether he’s surrounded by thousands of screaming fans at a sports event or managing a fast-paced wedding schedule, relaxation allows Bob to avoid the mental clutter that can interfere with his performance.

Bob credits relaxation techniques like deep breathing and visualization—tools also emphasized in the S.C.O.R.E.® system—for helping him stay grounded. He often takes a few moments before a big shoot to center himself, visualizing how he wants the day to unfold and preparing for the challenges that may arise. By doing so, he creates a mental environment that is conducive to staying in the Zone.

Relaxation not only helps Bob manage stress but also allows him to be more in tune with his subjects. When he is calm, those around him—clients, assistants, and even the people he’s photographing—are more relaxed as well. This creates an atmosphere where creativity can flourish and where subjects feel comfortable being their authentic selves in front of the camera.

Enjoyment: Passion Fuels Excellence

Finally, Bob’s photography is driven by a deep sense of Enjoyment. He describes how much joy he finds in the creative process, from the initial planning stages to the final editing of images. For Bob, Enjoyment isn’t just a byproduct of success—it’s a fundamental part of the journey.

This passion for his craft shines through in every project he takes on. Whether he’s photographing a high-profile celebrity wedding or a personal portrait session, Bob approaches each job with the same enthusiasm and excitement. He explains that when you genuinely enjoy what you do, it reflects in your work and connects with your audience.

In the podcast, Bob shares stories of how his love for photography has kept him inspired through decades of work. “When you enjoy the process, the long hours, the challenges, and even the mistakes become part of the fun,” Bob says. “That’s when you capture your best work—when you’re in the Zone and loving every moment of it.”

Conclusion: Applying the S.C.O.R.E.® System to Your Own Life

Bob Davis’s approach to photography is a masterclass in applying the S.C.O.R.E.® Success System to achieve peak performance. By balancing Self-discipline, Concentration, Optimism, Relaxation, and Enjoyment, Bob has crafted a career defined by excellence and creativity. His story is a powerful reminder that the principles of the S.C.O.R.E.® system can be applied not only to photography but to any area of life where peak performance is the goal.

As you listen to this week’s episode of Living in the Zone, take note of how Bob’s journey can inspire you to apply these principles in your own work, whether you’re behind the camera, in the boardroom, or on the field. By living in the Zone, you too can unlock your full potential and achieve greatness in whatever you pursue.

Living In The Zone Podcast Welcomes Sheryl Srivastava

This week on Living in the Zone, we were thrilled to host Sheryl Srivastava, a powerhouse in the world of fine art, business of art, and personal balance. Sheryl, the proud owner of Acquisitions of Fine Art, runs two incredible galleries, located in Hinsdale, Illinois, and West Palm Beach, Florida. She is an authority in the world of fine art, trusted by her clients for her discerning eye, expertise in acquisitions, and her ability to guide collectors through the intricate process of buying and selling valuable artworks, including original paintings, sculptures, etchings, and glass art.

But Sheryl’s story isn’t just about art; it’s about the discipline, balance, and attention to detail required to manage multiple facets of life—motherhood, marriage, and a thriving business. Her journey is a testament to how self-discipline and focus, two key components of the S.C.O.R.E.® System, can lead to not just success, but fulfillment in every area of life.

The Art of Self-Discipline

Sheryl’s story of running Acquisitions of Fine Art is a masterclass in the power of self-discipline. As she discussed during the podcast, managing two gallery locations is no easy feat. It requires an extraordinary level of organization, focus, and an unwavering commitment to detail. Whether she’s dealing with the logistical challenges of running two locations or curating collections that inspire and elevate her clients’ spaces, Sheryl’s discipline allows her to thrive.

In the world of art, where creativity reigns supreme, it might seem that discipline takes a back seat. However, Sheryl demonstrated that the opposite is true. Creativity and discipline are not mutually exclusive; in fact, they complement each other. Sheryl’s ability to remain focused on her long-term goals, maintain a structured business approach, and stay true to her vision is what has propelled her gallery to the forefront of the art world.

Discipline is a core marker in the S.C.O.R.E.® System, the very system that helps top performers attract the Zone mindset. It’s the ability to stay committed to a goal, to push through distractions, and to organize life in such a way that nothing falls through the cracks. Sheryl embodies this, not only as a business owner but as a mother and wife.

“Running two galleries, being a mom and a wife, it takes a lot of discipline,” Sheryl shared. “I have to be organized, and I have to stay focused on my priorities. I’m always asking myself, ‘What’s most important right now?’ And then I make sure that I’m giving my best energy to that.”

This mindset echoes the self-discipline marker in the S.C.O.R.E.® System—remaining clear on priorities and ensuring that the right tasks receive the right amount of focus at the right time.

The Balance Between Work and Personal Life

One of the most compelling aspects of Sheryl’s journey is how she’s managed to balance her personal life with the demands of owning a successful business. Sheryl is not just a gallery owner—she’s also a mother and wife, and she’s found a way to excel in all of these roles simultaneously.

What’s her secret? According to Sheryl, it’s all about setting boundaries and being fully present in each of her life arenas. “When I’m at work, I’m fully at work. When I’m at home, I’m fully present with my family,” Sheryl said. “It’s about creating that balance and understanding that you can give your best to all areas of your life if you’re disciplined and organized.”

This approach is in perfect alignment with the S.C.O.R.E.® principle of balance. In the S.C.O.R.E.® System, maintaining equilibrium across all life arenas—work, home, personal well-being—is essential to living in the Zone. Sheryl’s ability to be fully present in each arena and excel in all of them serves as a powerful example of how this balance can be achieved.

Attention to Detail: The Art of Precision

Art, by its very nature, is about precision, and Sheryl’s keen attention to detail has been one of the key drivers of her success. In her gallery, every piece is carefully selected, and every client is given personalized attention. This level of detail extends beyond the artwork itself; it’s woven into the fabric of how she runs her business.

Sheryl mentioned how her galleries are carefully curated, with each piece chosen not just for its aesthetic value, but for its ability to resonate with clients on a personal level. This requires not only an expert eye but also the discipline to maintain high standards, ensuring that every aspect of the gallery experience—from the artwork to customer interactions—is impeccable.

This kind of precision mirrors the concentration aspect of the S.C.O.R.E.® System, another key factor in attracting the Zone mindset. Concentration is the ability to focus intently on a task, blocking out distractions, and dedicating yourself fully to the moment. Sheryl has mastered this ability, allowing her to run her business at the highest level while still dedicating herself to her personal life.

Living in the Zone: Applying the S.C.O.R.E.® System to Art and Life

Sheryl’s success story is an inspiring reminder of the power of the S.C.O.R.E.® System in action. By applying the principles of Self-discipline, Concentration, Optimism, Relaxation, and Enjoyment, she has crafted a life that is both successful and balanced.

One of the key takeaways from Sheryl’s interview is the importance of mindset in achieving and maintaining this balance. Sheryl has developed a mindset that allows her to embrace the challenges of running a business, raising a family, and nurturing a marriage without feeling overwhelmed. Instead of seeing these roles as competing for her attention, she views them as interconnected parts of her life, each contributing to her overall sense of fulfillment.

This holistic view is crucial for anyone looking to live in the Zone. As Jim Fannin often emphasizes, the Zone isn’t just about performing well in one area of life—it’s about excelling in all areas, whether it’s your career, your relationships, or your personal well-being. Sheryl’s ability to live in the Zone by applying the S.C.O.R.E.® principles is a testament to the power of this system.

Final Thoughts: The Power of Self-Discipline

Sheryl Srivastava’s story is one of dedication, focus, and an unwavering commitment to excellence. Her journey as an art gallery owner, mother, and wife is proof that with the right mindset and tools, it’s possible to succeed in all areas of life. Self-discipline is at the heart of her success, and it’s a powerful reminder that when we stay focused, organized, and clear on our priorities, we can achieve great things.

If you’re looking to find balance in your own life, take a page from Sheryl’s book and apply the S.C.O.R.E.® principles of self-discipline and concentration. Whether you’re running a business, raising a family, or pursuing your passions, these tools can help you stay on track and live a life that is both successful and fulfilling.

Living In The Zone Podcast Welcomes Dr. John Planek

The Evolving Landscape of College Athletics

In today’s episode of Living in the Zone, we have the privilege of welcoming Dr. John Planek, a highly esteemed figure in collegiate athletics. Dr. Planek is currently the Athletic Director at Dominican University, and he has a remarkable track record of leading athletic programs to unprecedented achievements with concrete success strategies. With over 12 years at Lewis University in Romeoville, Illinois, Dr. Planek has established himself as one of the top administrators in all of collegiate athletics. In 2017, his contributions were recognized when he was named the National Athletics Director of the Year.

However, Dr. Planek’s achievements extend beyond the realm of sports. Under his leadership, Lewis University saw a record number of student-athletes selected to the 2022-23 Academic All-Great Lakes Valley Conference Team, marking the most selections in the school’s history. This dual focus on both athletic and academic excellence provides a compelling framework for understanding how to nurture the minds and bodies of student-athletes—a topic Dr. Planek discusses in depth on the podcast.

The Current Mindset of College Athletics: A Balancing Act

In our conversation, Dr. Planek offers a candid look at the current mindset within college athletics. He highlights the immense pressures faced by student-athletes, who must navigate a complex landscape that includes academic demands, athletic commitments, and personal challenges. These pressures are not isolated to the athletic field but permeate all aspects of campus life.

One of the key challenges, according to Dr. Planek, is the mental health crisis that many students bring with them to campus. Whether it’s anxiety, depression, or the stress of transitioning to a new environment, these issues can severely impact a student’s performance both in and out of the classroom. The role of an athletic director, therefore, extends far beyond managing sports programs; it involves fostering an environment where students can thrive holistically.

The Role of S.C.O.R.E.® in Campus Life

A critical tool in Dr. Planek’s approach to addressing these challenges is the S.C.O.R.E.® System, developed by Jim Fannin. S.C.O.R.E.® stands for Self-discipline, Concentration, Optimism, Relaxation, and Enjoyment—five key markers that form the foundation of a peak performance mindset. Dr. Planek emphasizes how this system is not only beneficial for athletes but for all students, teachers, and coaches.

The S.C.O.R.E.® System provides a common language that can be used across the campus to promote mental clarity and peak performance. Whether it’s a student struggling with their studies or an athlete preparing for a big game, the principles of S.C.O.R.E.® offer actionable success strategies to improve focus, maintain optimism, and manage stress.

Challenges Faced by Student-Athletes

Dr. Planek elaborates on the unique challenges faced by student-athletes, who are often seen as the epitome of success on campus. However, behind the scenes, these students grapple with the same issues as their peers, compounded by the additional pressures of athletic performance. Time management is a significant concern, as athletes must balance rigorous training schedules with academic responsibilities. This can lead to burnout, which affects not only their performance on the field but also their mental and emotional well-being.

Furthermore, Dr. Planek points out that many student-athletes face identity crises upon transitioning out of college sports. For years, they have been defined by their athletic achievements, and the prospect of moving into a world where they are no longer “the athlete” can be daunting. This is where the S.C.O.R.E.® System becomes invaluable, providing a framework for these individuals to redefine themselves and find success in other areas of life.

Implementing S.C.O.R.E.® Across Campus

The beauty of the S.C.O.R.E.® System lies in its adaptability. Dr. Planek discusses how this system has been integrated into various aspects of campus life at Lewis University and now at Dominican University. Coaches use it to build mental toughness in their athletes, helping them stay focused and positive during competition. Teachers incorporate S.C.O.R.E.® principles into their classrooms, encouraging students to apply these concepts to their studies.

For instance, concentration is not just about staying focused during a game but also about being fully present during a lecture or while studying for an exam. Relaxation techniques, another key component of S.C.O.R.E.®, are taught to help students manage stress and avoid burnout. By promoting relaxation, students can approach their academic and athletic challenges with a clear mind and renewed energy.

The S.C.O.R.E.® Success Strategies

Dr. Planek shares several success stories that highlight the effectiveness of the S.C.O.R.E.® System. One particularly striking example is that of a student-athlete who struggled with performance anxiety. By applying the principles of S.C.O.R.E.®, particularly the relaxation and optimism components, this individual was able to overcome their anxiety and perform at their best, both academically and athletically. This story is a testament to the power of mental conditioning and the critical role it plays in achieving peak performance.

Moreover, Dr. Planek underscores that the benefits of S.C.O.R.E.® extend beyond the individual. Teams that embrace these principles often see improved cohesion and communication, leading to better results on the field. The S.C.O.R.E.® System fosters a positive environment where everyone is focused on a common goal, creating a culture of excellence that permeates the entire athletic department.

The Future of College Athletics

Looking ahead, Dr. Planek is optimistic about the future of college athletics. He believes that as more institutions adopt holistic approaches like the S.C.O.R.E.® System, we will see a shift towards a more balanced and sustainable model of student-athlete development. This model will not only produce better athletes but also well-rounded individuals who are prepared to excel in all areas of life.

Dr. Planek’s insights serve as a powerful reminder that mental conditioning is just as important as physical training. As college athletics continue to evolve, the focus must remain on nurturing the whole person, ensuring that students are equipped with the tools they need to succeed both on and off the field.

Conclusion

In conclusion, Dr. Planek’s conversation on Living in the Zone is a call to action for athletic directors, coaches, teachers, and students alike. The challenges faced by today’s student-athletes are multifaceted and require comprehensive success strategies that address both their mental and physical well-being. The S.C.O.R.E.® System offers a proven blueprint for achieving this balance, helping individuals and teams alike to perform at their highest level.

As we continue to explore the intersection of athletics and mental performance, it is clear that systems like S.C.O.R.E.® and the success strategies they impart will play an increasingly important role in shaping the future of college sports. By adopting these principles, we can create environments where students are not only successful athletes but also successful individuals, equipped with success strategies to tackle whatever challenges life throws their way.

So, whether you’re a student-athlete, coach, or educator, take the lessons from Dr. Planek’s experience and start implementing S.C.O.R.E.® in your daily routine. It’s time to get in the Zone and unlock your full potential.